本文關(guān)鍵詞：中國農(nóng)村居民旅游消費特征與影響因素分析，由筆耕文化傳播整理發(fā)布。

中國農(nóng)村居民旅游消費特征與影響因素分析

Tourism consumption of Chinese rural residents： Characteristics and its influencing factors

[1] [2] [3]

YU Fenglong, HUANG Zhenfang, FANG Yelin （1. School of Geographical Science, Nanjing Normal University, Nanjing 210023, Jiangsu, China; 2. School of Geographical Science, Nanto

[1]南京師范大學(xué)地理科學(xué)學(xué)院,南京210023; [2]南通大學(xué)地理科學(xué)學(xué)院,南通226007

文章摘要：農(nóng)村居民旅游消費水平的增強是擴大內(nèi)需、統(tǒng)籌城鄉(xiāng)發(fā)展的重要途徑，有助于促進旅游業(yè)的可持續(xù)發(fā)展。分析中國農(nóng)村居民旅游消費的發(fā)展階段、消費特征及其變動趨勢與影響因素，研究表明：①農(nóng)村居民旅游消費可以分為三個階段：1999年以前，旅游消費呈現(xiàn)快速發(fā)展的態(tài)勢，人均消費水平較低；1999．2003年，消費水平基本處于停滯狀態(tài)；2003年以后，旅游消費發(fā)展主要因出游人次增加而帶來的規(guī)模擴張，人均消費增長遲緩。②農(nóng)村居民平均旅游消費傾向呈現(xiàn)波動性下降趨勢，消費水平以滯后性消費為主，交通、住宿、餐飲和游覽等消費比重持續(xù)下降，消費結(jié)構(gòu)變動程度較強，消費層次較低，，消費產(chǎn)品結(jié)構(gòu)不合理。③農(nóng)村居民收入、傳統(tǒng)消費習(xí)慣和消費不確定性是影響旅游消費的主要因素，其中收入、消費習(xí)慣與旅游消費之間存在顯著的正相關(guān)關(guān)系，居民收入的積極效應(yīng)更強；消費不確定性與旅游消費之間存在顯著的負(fù)相關(guān)關(guān)系，是影響旅游消費的消極因素；城鎮(zhèn)居民旅游消費的示范效應(yīng)不顯著，但城鄉(xiāng)旅游交流日益密切，其示范效應(yīng)也不容忽視。

Abstr：Tourism consumption of Chinese rural residents is an important way of expanding domestic demand and balancing urban and rural development, and also contributes to promote the sustainable tourism development in China. Using the national statistical data collected from 1994 to 2010, the paper analyses development stage, characteristics and its changing trend, and influencing factors of tourism consumption of rural residents. The results are shown as follows： （1） Tourism consumption of rural residents can be divided into three stages. Before 1999, tourism consumption had been greatly improved, but the level of per capita tourism consumption was low. Tourism consumption showed a significant downward trend from 1999 to 2003. After that, tourism total consumption prohibited a continuous increasing tendency, but the growth of per capita tourism consumption was retarded, tourism consumption presented scale expansion, which was mainly due to the growth of tourism consumption person times. （2） Based on the comparison between urban and rural residents＇ tourism consumption, average tourism propensity to consumption of rural residents presents a downward trend in general, Q values which evaluate the level of tourism consumption show that the tourism consumption of rural residents lags behind income in most years. Transportation, accommodation, dining and sightseeing consumption have been steadily declining, the changing degree of tourism consumption structure is relatively strong, consumption level is relatively low and consumption structure is irrational. （3） The paper constructs an influential mechanism model of tourism consumption of rural residents. The conclusion shows that rural residents＇ income, traditional consumption habit, an

文章關(guān)鍵詞：

Keyword：:rural residents tourism consumption consumption level consumption structure factors analysis

課題項目：國家自然科學(xué)基金項目（41271149）;江蘇高校優(yōu)勢學(xué)科建設(shè)工程資助項目（PAPD）;國家社會科學(xué)基金項目（12CJY087）

  本文關(guān)鍵詞：中國農(nóng)村居民旅游消費特征與影響因素分析，由筆耕文化傳播整理發(fā)布。