【摘要】：旅游資源的互補(bǔ)性、旅游空間的連續(xù)性以及區(qū)域文化的相似性奠定了長三角旅游合作的基礎(chǔ)。推動長三角旅游經(jīng)濟(jì)一體化,需要從觀念、機(jī)制和措施等方面進(jìn)行創(chuàng)新。觀念更新是長三角旅游合作的關(guān)鍵,以互利共贏為目標(biāo),以歷史文化為線索,以交通為紐帶,加強(qiáng)政府間的合作和聯(lián)動,統(tǒng)一市場建設(shè),整體形象營銷,提升區(qū)域綜合競爭力。以上海2010年世博會為契機(jī),完善旅游合作協(xié)調(diào)機(jī)制,加快制定旅游合作規(guī)劃,加大旅游市場拓展、項目開發(fā)和基礎(chǔ)設(shè)施建設(shè)等,共同構(gòu)建長三角旅游經(jīng)濟(jì)圈。在長三角旅游經(jīng)濟(jì)一體化過程中,必需加強(qiáng)政府的合作和聯(lián)動,打破地區(qū)分割,加強(qiáng)統(tǒng)一市場建設(shè);同時,加強(qiáng)地區(qū)間發(fā)展的協(xié)同和協(xié)調(diào),提升區(qū)域綜合競爭力。以旅游圈的旅游資源為背景,以歷史文化為脈絡(luò),以交通為紐帶,針對圈內(nèi)外市場特點,推出系列化、精品化、特色化的旅游產(chǎn)品與線路,實現(xiàn)多樣化產(chǎn)品形式,構(gòu)建若干個主題不同、功能互補(bǔ)的旅游業(yè)圈。長三角旅游合作要取得成功,必須有一系列可操作性強(qiáng)的對策和保障措施。通過旅游資源的重組和共享、旅游產(chǎn)品的更新和提升、區(qū)域旅游功能分工、客源市場的共同開拓與互換、聯(lián)合促銷、旅游企業(yè)之間的優(yōu)化組合以及區(qū)域旅游整體形象的構(gòu)建等,長三角范圍內(nèi)不同城市的旅游產(chǎn)業(yè)將獲取更大的經(jīng)濟(jì)效益、社會效益和生態(tài)效益。
[Abstract]:The complementarity of tourism resources, the continuity of tourism space and the similarity of regional culture lay the foundation of tourism cooperation in Yangtze River Delta. To promote the integration of tourism economy in Yangtze River Delta, it is necessary to innovate in the aspects of concept, mechanism and measures. Concept renewal is the key of tourism cooperation in the Yangtze River Delta. It takes mutual benefit as the goal, historical culture as the clue, transportation as the link, strengthens the cooperation and linkage between the governments, unifies the market construction, promotes the overall image marketing, and promotes the regional comprehensive competitiveness. Taking the 2010 Shanghai World Expo as an opportunity to perfect the coordination mechanism of tourism cooperation, accelerate the formulation of tourism cooperation planning, increase the expansion of tourism market, project development and infrastructure construction, etc., build the Yangtze River Delta tourism economic circle together. In the process of tourism economic integration in Yangtze River Delta, it is necessary to strengthen the cooperation and linkage of the government, break the division of regions, strengthen the construction of unified market, strengthen the coordination and coordination of regional development, and enhance the comprehensive competitiveness of regions. Taking the tourism resources of the tourism circle as the background, taking the history and culture as the context, taking the transportation as the link, and aiming at the characteristics of the market inside and outside the circle, the tourism products and routes of series, fine products and characteristics are put forward to realize the diversified product forms. Build a tourism circle with different themes and complementary functions. In order to succeed in tourism cooperation in Yangtze River Delta, there must be a series of operable countermeasures and guarantee measures. Through the reorganization and sharing of tourism resources, the renewal and promotion of tourism products, the division of functions of regional tourism, the joint development and exchange of tourist market, the joint promotion, the optimized combination of tourism enterprises and the construction of the overall image of regional tourism, etc. The tourism industry of different cities in the Yangtze River Delta will obtain greater economic, social and ecological benefits.
【作者單位】： 寧波大學(xué)人居環(huán)境研究所 寧波大學(xué)人居環(huán)境研究所 寧波大學(xué)人居環(huán)境研究所
【分類號】：K901;F592.7

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