本文選題：移動(dòng)通信擴(kuò)散　切入點(diǎn)：網(wǎng)絡(luò)效應(yīng)　出處：《財(cái)經(jīng)論叢》2017年06期 　論文類型：期刊論文

【摘要】：本文從微觀個(gè)體的角度,證實(shí)網(wǎng)絡(luò)效應(yīng)在我國(guó)城鄉(xiāng)移動(dòng)通信擴(kuò)散過(guò)程中的作用,揭示流動(dòng)人口在城鄉(xiāng)之間發(fā)揮傳導(dǎo)作用并影響城鄉(xiāng)移動(dòng)通信擴(kuò)散差距的內(nèi)在機(jī)制。研究結(jié)果發(fā)現(xiàn),網(wǎng)絡(luò)效應(yīng)對(duì)城鄉(xiāng)移動(dòng)通信擴(kuò)散均發(fā)揮顯著的正向作用,且城市地區(qū)的網(wǎng)絡(luò)效應(yīng)大于農(nóng)村地區(qū);城市強(qiáng)網(wǎng)絡(luò)效應(yīng)促使移動(dòng)電話在流動(dòng)人口群體內(nèi)加速擴(kuò)散,使流動(dòng)人口的網(wǎng)絡(luò)效應(yīng)增強(qiáng);移動(dòng)電話在流動(dòng)人口群體內(nèi)的擴(kuò)散對(duì)農(nóng)村移動(dòng)通信擴(kuò)散具有促進(jìn)作用,表現(xiàn)為與親人之間聯(lián)絡(luò)產(chǎn)生的直接效應(yīng)和通過(guò)增加農(nóng)村安裝基礎(chǔ)產(chǎn)生的間接效應(yīng)。流動(dòng)人口在城鄉(xiāng)群體之間發(fā)揮傳導(dǎo)作用,最終使城鄉(xiāng)移動(dòng)通信擴(kuò)散的差距得以縮小。
[Abstract]:This paper proves the role of network effect in the process of mobile communication diffusion in urban and rural areas in China from the perspective of micro-individuals. The results show that the network effect plays a significant positive role in the spread of mobile communication between urban and rural areas. The network effect in urban areas is greater than that in rural areas, and the strong network effect in urban areas promotes the rapid diffusion of mobile phones in the floating population group and enhances the network effect of mobile population. The proliferation of mobile phones within mobile population groups has a positive effect on the diffusion of mobile communications in rural areas. The direct effect of communication with relatives and the indirect effect by increasing the rural installation foundation. The floating population plays a conductive role between urban and rural groups, and finally the gap between urban and rural mobile communication diffusion can be narrowed.
【作者單位】： 上海財(cái)經(jīng)大學(xué)國(guó)際工商管理學(xué)院;
【基金】：上海財(cái)經(jīng)大學(xué)研究生創(chuàng)新基金資助項(xiàng)目(2013110541)
【分類號(hào)】：C924.2;F623

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1 王思思;張秋孌;路紫;段禪;;我國(guó)移動(dòng)通信量差異的人口學(xué)分析[J];河北師范大學(xué)學(xué)報(bào)(自然科學(xué)版);2012年03期

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