1994年南非結(jié)束種族隔離后舉行第一次民主選舉,此后,采取了積極主動(dòng)的措施,改變其國(guó)際形象和聲譽(yù)。這些措施的目的是改變國(guó)際社會(huì)對(duì)南非的看法,即從一個(gè)不平等、種族歧視的國(guó)家變成一個(gè)重視人權(quán)并為世界提供許多機(jī)會(huì)的國(guó)家。南非政府以公共外交作為其新外交政策的工具,塑造該國(guó)的良好形象。結(jié)束種族隔離20多年后,公共外交在南非占有重要地位,2012年9月南非通過(guò)的《2030年國(guó)家發(fā)展規(guī)劃》就表明了這一點(diǎn)。由于國(guó)際關(guān)系與合作部參與了南非的公共外交活動(dòng),本研究旨在了解國(guó)際關(guān)系合作部是如何開(kāi)展公共外交的。本文的研究問(wèn)題是:自從參與《2030年國(guó)家發(fā)展計(jì)劃》以來(lái),國(guó)際關(guān)系與合作部如何運(yùn)作,以實(shí)現(xiàn)該計(jì)劃所要求的任務(wù),即:“制定一項(xiàng)不僅僅包括溝通功能的更復(fù)雜的公共外交戰(zhàn)略”。這就引出了兩個(gè)相應(yīng)的問(wèn)題:第一,國(guó)際關(guān)系與合作部為響應(yīng)國(guó)家發(fā)展計(jì)劃的號(hào)召而制定的公共外交戰(zhàn)略是什么?第二,這一戰(zhàn)略包括哪些措施,它帶來(lái)了哪些進(jìn)展以及它們的局限性是什么?為了回答這個(gè)研究問(wèn)題以及與之相關(guān)的問(wèn)題,本研究使用了一手和二手資料。一手資料來(lái)源包括南非國(guó)際關(guān)系和合作部的文件以及政府和有關(guān)部委印發(fā)的相關(guān)文件。二手資料來(lái)源包括與研究有關(guān)的書(shū)... 

【文章頁(yè)數(shù)】：50 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
中文摘要
abstract
CHAPTER ONE INTRODUCTION
    1.1 Background of the study
    1.2 Objective of the Study
        1.2.1 General objective
        1.2.2 Specific objectives
    1.3 Research Questions
    1.4 Main argument
    1.5 Research Methodology
    1.6 Limitation of the study
    1.7 Significance of the study
    1.8 Literature review
    1.9 Structure of the Thesis
CHAPTER TWO OVERVIEW OF THE BACKGROUND OF SOUTH AFRICAN PUBLIC DIPLOMACY AND SOUTH AFRICA’S DIRCO
    2.1 Characteristics of South Africa’s Public Diplomacy
        2.1.1 No Distinction between the Local Audience and the International Audience
        2.1.2 Bring Understanding within South Africa
    2.2 Actors involved in South Africa’s Public Diplomacy
        2.2.1 The President
        2.2.2 The Department of International Relations and Cooperation(DIRCO)
        2.2.3 Brand South Africa
        2.2.4 Lead South Africa
    2.3 Vision,Mission and Values of the DIRCO
        2.3.1 Vision
        2.3.2 Mission
        2.3.3 Values
CHAPTER THREE MEASURES AND PROGRESS OF THE DIRCO’S PUBLIC DIPLOMACY STRATEGY
    3.1 Measures and Progress of the improvement of communication
        3.1.1 Regular interaction with the media
        3.1.2 The use of Social MediaPlatforms
        3.1.3 The implementationof Public Participation Programs
    3.2 Measures and Progress of the promotion of the global Ubuntu diplomacy
        3.2.1 Public Diplomacy through Ubuntu Radio
        3.2.2 Public diplomacy through Ubuntu Magazine
        3.2.3 Public diplomacy through Ubuntu Awards
CHAPTER FOUR LIMITS OF THE DIRCO’S PUBLIC DIPLOMACY STRATEGY
    4.1 Limits of the improvement of communication
        4.1.1 Limit of the interaction with the Medias
        4.1.2 Limit of the use of social media platforms
        4.1.3 Limit of the Implementation of Public Participation Programs
    4.2 Limits of the promotion of the global Ubuntu diplomacy
        4.2.1 Limits of Ubuntu Radio
        4.2.2 Limits of Ubuntu Magazine
        4.2.3 Limits of Ubuntu Awards
CHAPTER FIVE CONCLUSION AND RECOMMENDATIONS
    5.1 Conclusion
    5.2 Recommendations
BIBLIOGRAPHY
ACKNOWLEDGEMENT



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