大眾文化影響下黨的意識形態(tài)傳播路徑研究
發(fā)布時間：2019-06-24 18:10
【摘要】：黨的意識形態(tài)傳播不僅是思想政治工作的重要組成部分，也是黨的執(zhí)政能力建設(shè)的重要內(nèi)容。任何一個國家和政黨都面臨著無形的以說服和信仰為核心的意識形態(tài)建設(shè)、傳播和認同。馬克思主義思想政治工作包含馬克思主義政黨的意識形態(tài)建設(shè)、意識形態(tài)傳播和意識形態(tài)認同三個相互聯(lián)系的過程。其中，意識形態(tài)建設(shè)是前提和基礎(chǔ)，意識形態(tài)認同則是根本目的，意識形態(tài)傳播是中心環(huán)節(jié)。中國共產(chǎn)黨的意識形態(tài)傳播就是將黨的意識形態(tài)相應(yīng)的價值、理念和信仰內(nèi)化到人們的心理層面的過程。全球化、信息化和社會主義市場經(jīng)濟催生了中國大眾文化，使得大眾文化在社會轉(zhuǎn)型期，在多維文化視野中崛起。文化轉(zhuǎn)型是最深層次的轉(zhuǎn)型。大眾文化是伴隨著市場經(jīng)濟，以大眾傳媒為載體，對大眾產(chǎn)生普遍和深層次影響的文化形態(tài)。大眾文化所顯示的弱意識形態(tài)性和非強制性、商業(yè)性和功利性、娛樂性和世俗性等特點，對人們的價值觀念、理想信念產(chǎn)生了深層次的影響，對黨的意識形態(tài)傳播的傳統(tǒng)模式提出了嚴峻挑戰(zhàn)。在大眾文化的深刻影響下，，構(gòu)建雙向互動的大眾傳播模式是黨意識形態(tài)傳播路徑的必然選擇。構(gòu)建雙向互動的大眾傳播模式的前提是主體構(gòu)建，即提高黨的意識形態(tài)傳播能力，實現(xiàn)傳播關(guān)系優(yōu)化；核心是傳播話語體系的建構(gòu)，即形成兼容并蓄的話語體系；關(guān)鍵保障是優(yōu)化傳播環(huán)境，即加強對大眾傳媒的引導(dǎo)和管理。論文運用階級分析、邏輯與歷史相統(tǒng)一、文獻研究、理論與實踐相結(jié)合等基本方法，從政黨政治的一般原理出發(fā)，厘清中國共產(chǎn)黨意識形態(tài)傳播的基本邏輯，在分析大眾文化對黨意識形態(tài)傳播帶來的機遇和挑戰(zhàn)的基礎(chǔ)上，提出黨意識形態(tài)傳播路徑的總體思路。 論文包括導(dǎo)言、正文五章和結(jié)束語三個部分。 導(dǎo)言部分闡釋了本選題的原因和背景、研究價值、研究現(xiàn)狀、核心概念、研究思路、結(jié)構(gòu)框架以及論文的研究方法。 第一章總結(jié)中國共產(chǎn)黨意識形態(tài)傳播的基本理論邏輯。該章從政黨政治的一般原理和傳播學(xué)原理出發(fā)，對意識形態(tài)、傳播的基本內(nèi)涵進行了界定，從社會傳播學(xué)視角分析了政黨意識形態(tài)傳播的內(nèi)涵，總結(jié)了當(dāng)代中國共產(chǎn)黨意識形態(tài)傳播的經(jīng)驗教訓(xùn)和意識形態(tài)傳播的規(guī)律。 第二章著重分析了大眾文化對中國共產(chǎn)黨意識形態(tài)傳播的重要影響，包括機遇和挑戰(zhàn)兩個方面。該章從大眾文化的生成、內(nèi)涵、基本特征和功能出發(fā)，重點挖掘大眾文化對人們價值觀念、理想信念，對黨意識形態(tài)傳播方式等方面帶來的的挑戰(zhàn)。最后從宏觀上總結(jié)了大眾文化影響下黨的意識形態(tài)傳播的路徑選擇:雙向互動的大眾傳播模式，其中主要包括傳播主客體、傳播內(nèi)容方法、傳播環(huán)境媒介等主要因素。 第三、四、五章是中國共產(chǎn)黨在大眾文化影響下加強黨的意識形態(tài)傳播的具體路徑研究，是本論題研究的重心之所在。和第二章對接，主要從傳播主客體、傳播內(nèi)容方法、傳播環(huán)境媒介這三大部分進行研究。 第三章主要從黨的意識形態(tài)傳播主體出發(fā)，探求如何優(yōu)化傳播主客體關(guān)系。傳播主體在意識形態(tài)傳播過程中始終處于主導(dǎo)和主動性地位，因此該章主要圍繞意識形態(tài)傳播主體，從提高黨的意識形態(tài)傳播能力，重視受眾心理需求，實現(xiàn)傳播關(guān)系優(yōu)化等層面進行論述。 第四章是傳播體系的建構(gòu)，目標(biāo)是建立兼容并蓄的話語體系。該章主要從傳播體系建設(shè)的原則、內(nèi)容和方法三個層面論述如何建立兼容并蓄的話語體系。 第五章重點探討如何優(yōu)化黨的意識形態(tài)傳播的媒介環(huán)境。主要從加強對大眾傳媒的輿論引導(dǎo)和對信息網(wǎng)絡(luò)等新媒體的管理兩個方面論述。 結(jié)束語簡要地對論文進行了概括，同時對進一步研究和探討進行了展望，提出以“中國夢”的提出為契機，推動黨的意識形態(tài)傳播。
[Abstract]:The Party's ideological communication is not only an important part of the ideological and political work, but also the important content of the party's power construction. Any country and political party are faced with invisible ideological construction, communication and identification that are at the heart of persuasion and belief. The ideological and political work of Marxism includes three processes of ideological construction, ideological transmission and ideological identity of the Marxist political party. Among them, ideological construction is the premise and foundation, the ideological identity is the fundamental purpose, and the ideological transmission is the central link. The ideological spread of the Communist Party of China is the process of internalizing the party's ideology into the people's psychological level. The globalization, the informationization and the socialist market economy have given birth to the mass culture of China, which made the mass culture rise in the view of the multi-dimensional culture in the period of social transformation. Cultural transformation is the most profound transformation. The mass culture is a cultural form that is accompanied by the market economy, the mass media as the carrier and the general and deep influence on the public. The weak ideological and non-mandatory, commercial and utility, entertainment and secularization of popular culture have made deep influence on people's values and ideals and beliefs, and put forward a serious challenge to the traditional mode of the party's ideology transmission. Under the influence of mass culture, the construction of the two-way interactive mass communication model is the inevitable choice of the party's ideological transmission path. The premise of building a two-way interactive mass communication model is to construct the main body, that is, to improve the party's ideological transmission ability and to realize the optimization of the communication relation; the core is to spread the construction of the discourse system, that is, to form an inclusive discourse system; the key guarantee is to optimize the communication environment, That is to strengthen the guidance and management of the mass media. This paper uses the basic methods of class analysis, logic and history, literature research, theory and practice to clarify the basic logic of the CPC's ideology transmission from the general principle of the party politics. On the basis of analyzing the opportunity and challenge brought by mass culture to the party's ideology, the author puts forward the general idea of the party's ideology transmission path. The paper includes the introduction, the five chapters of the text and the three parts of the concluding remarks The introduction part explains the causes and background of the topic, the research value, the research status, the core concept, the research thought, the structure framework and the research of the paper. The first chapter summarizes the basis of the ideology of the Communist Party of China The logic of this theory is to define the basic connotation of ideology and communication from the general principle of party politics and the principle of communication, and to analyze the ideology of political party from the angle of social communication. The connotation of the communication summarizes the lessons and ideology of the contemporary Chinese Communist Party's ideology transmission The second chapter focuses on the analysis of the important influence of mass culture on the ideology of the Communist Party of China, including the opportunity This chapter, based on the generation, connotation, basic characteristics and function of mass culture, focuses on the development of popular culture on people's values, ideals and beliefs, and the mode of communication of the party's ideology. In the end, the paper summarizes the path choice of the party's ideology transmission under the influence of mass culture: the mass communication mode of the two-way interaction, which mainly includes the dissemination of the main object, the method of the dissemination of the content and the communication environment. The third, fourth and fifth chapters are the concrete path of the Communist Party of China to strengthen the Party's ideological transmission under the influence of mass culture. In the second chapter, the main object of the study is to spread the subject, the method of content and the medium of the environment. The third part is mainly from the main body of the party's ideology, How to optimize the relationship between the main object and the object. The main body of the communication is always in the leading and active position in the process of ideological communication, so the chapter mainly focuses on the main body of ideology, from the improvement of the party's ideological communication ability, paying attention to the psychological needs of the audience, and realizing the communication. The fourth chapter is the construction of the communication system. The purpose of this chapter is to establish an inclusive discourse system, which is mainly discussed from the principles, contents and methods of the construction of the communication system. How to set up an inclusive discourse system. Chapter 5 focuses on how to build an inclusive discourse system. Optimizing the media environment of the Party's ideology transmission, mainly from the strengthening of the public opinion guidance and the information on the mass media The management of new media, such as the network, is discussed in two aspects. The conclusion of the paper is a brief introduction to the paper, and the prospect of further research and discussion is also put forward, and the "Chinese dream" is put forward
【學(xué)位授予單位】：中共中央黨校
【學(xué)位級別】：博士
【學(xué)位授予年份】：2014
【分類號】：D261.5
本文編號：2505262
[Abstract]:The Party's ideological communication is not only an important part of the ideological and political work, but also the important content of the party's power construction. Any country and political party are faced with invisible ideological construction, communication and identification that are at the heart of persuasion and belief. The ideological and political work of Marxism includes three processes of ideological construction, ideological transmission and ideological identity of the Marxist political party. Among them, ideological construction is the premise and foundation, the ideological identity is the fundamental purpose, and the ideological transmission is the central link. The ideological spread of the Communist Party of China is the process of internalizing the party's ideology into the people's psychological level. The globalization, the informationization and the socialist market economy have given birth to the mass culture of China, which made the mass culture rise in the view of the multi-dimensional culture in the period of social transformation. Cultural transformation is the most profound transformation. The mass culture is a cultural form that is accompanied by the market economy, the mass media as the carrier and the general and deep influence on the public. The weak ideological and non-mandatory, commercial and utility, entertainment and secularization of popular culture have made deep influence on people's values and ideals and beliefs, and put forward a serious challenge to the traditional mode of the party's ideology transmission. Under the influence of mass culture, the construction of the two-way interactive mass communication model is the inevitable choice of the party's ideological transmission path. The premise of building a two-way interactive mass communication model is to construct the main body, that is, to improve the party's ideological transmission ability and to realize the optimization of the communication relation; the core is to spread the construction of the discourse system, that is, to form an inclusive discourse system; the key guarantee is to optimize the communication environment, That is to strengthen the guidance and management of the mass media. This paper uses the basic methods of class analysis, logic and history, literature research, theory and practice to clarify the basic logic of the CPC's ideology transmission from the general principle of the party politics. On the basis of analyzing the opportunity and challenge brought by mass culture to the party's ideology, the author puts forward the general idea of the party's ideology transmission path. The paper includes the introduction, the five chapters of the text and the three parts of the concluding remarks The introduction part explains the causes and background of the topic, the research value, the research status, the core concept, the research thought, the structure framework and the research of the paper. The first chapter summarizes the basis of the ideology of the Communist Party of China The logic of this theory is to define the basic connotation of ideology and communication from the general principle of party politics and the principle of communication, and to analyze the ideology of political party from the angle of social communication. The connotation of the communication summarizes the lessons and ideology of the contemporary Chinese Communist Party's ideology transmission The second chapter focuses on the analysis of the important influence of mass culture on the ideology of the Communist Party of China, including the opportunity This chapter, based on the generation, connotation, basic characteristics and function of mass culture, focuses on the development of popular culture on people's values, ideals and beliefs, and the mode of communication of the party's ideology. In the end, the paper summarizes the path choice of the party's ideology transmission under the influence of mass culture: the mass communication mode of the two-way interaction, which mainly includes the dissemination of the main object, the method of the dissemination of the content and the communication environment. The third, fourth and fifth chapters are the concrete path of the Communist Party of China to strengthen the Party's ideological transmission under the influence of mass culture. In the second chapter, the main object of the study is to spread the subject, the method of content and the medium of the environment. The third part is mainly from the main body of the party's ideology, How to optimize the relationship between the main object and the object. The main body of the communication is always in the leading and active position in the process of ideological communication, so the chapter mainly focuses on the main body of ideology, from the improvement of the party's ideological communication ability, paying attention to the psychological needs of the audience, and realizing the communication. The fourth chapter is the construction of the communication system. The purpose of this chapter is to establish an inclusive discourse system, which is mainly discussed from the principles, contents and methods of the construction of the communication system. How to set up an inclusive discourse system. Chapter 5 focuses on how to build an inclusive discourse system. Optimizing the media environment of the Party's ideology transmission, mainly from the strengthening of the public opinion guidance and the information on the mass media The management of new media, such as the network, is discussed in two aspects. The conclusion of the paper is a brief introduction to the paper, and the prospect of further research and discussion is also put forward, and the "Chinese dream" is put forward
【學(xué)位授予單位】：中共中央黨校
【學(xué)位級別】：博士
【學(xué)位授予年份】：2014
【分類號】：D261.5
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