本文關(guān)鍵詞：中央蘇區(qū)標(biāo)語傳播研究　出處：《南昌大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

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【摘要】：作為土地革命時(shí)期全國最大的革命根據(jù)地，中央蘇區(qū)的歷史地位是無法估量的。中央蘇區(qū)信息傳播活動(dòng)是中國革命紅色文化的重要組成部分，標(biāo)語因其特有的傳播形式成為中央蘇區(qū)信息傳播中的重要載體，憑借自身廣泛滲透的影響力為中國共產(chǎn)黨革命宣傳作出寶貴的貢獻(xiàn)。本文以中央蘇區(qū)的標(biāo)語為研究對(duì)象，從傳播學(xué)角度對(duì)中央蘇區(qū)的標(biāo)語進(jìn)行全面而盡可能深入地解讀，著力在中央蘇區(qū)標(biāo)語的傳播內(nèi)容、傳播方式、傳播技巧和傳播效果方面進(jìn)行歸整、梳理和分析，剖析在戰(zhàn)爭年代標(biāo)語的傳播如何宣傳和動(dòng)員人民群眾、轉(zhuǎn)變?nèi)罕姷恼J(rèn)知結(jié)構(gòu)和原有態(tài)度，為特定的戰(zhàn)爭年代束集強(qiáng)有力的感召力。 標(biāo)語傳播作為中央蘇區(qū)戰(zhàn)時(shí)宣傳動(dòng)員的重要活動(dòng)，傳播內(nèi)容中，從政治立場、擴(kuò)紅鼓動(dòng)、經(jīng)濟(jì)建設(shè)以及實(shí)時(shí)動(dòng)態(tài)的內(nèi)容主題多角度詮釋黨政綱領(lǐng)；傳播方式上，從行軍隊(duì)伍的流動(dòng)式宣傳到有組織有紀(jì)律的報(bào)文刊載、官方展示和集會(huì)呼喊，以多樣化傳播方式傳遞信息內(nèi)容；傳播技巧中，運(yùn)用覆蓋式反復(fù)勸說技巧進(jìn)行標(biāo)語傳播的鋪排，，采用通俗簡潔的語言、形象生動(dòng)的圖文以及對(duì)比分類的說理手法，全方位立體化對(duì)廣大工農(nóng)群眾進(jìn)行勸說；傳播效果上，標(biāo)語傳播對(duì)提高工農(nóng)群眾政治覺悟、壯大紅軍隊(duì)伍以及激發(fā)紅軍革命情緒具有多重顯著的鞭策效果。中央蘇區(qū)標(biāo)語作為中國共產(chǎn)黨革命史詩中的重要精神財(cái)富，對(duì)當(dāng)代社會(huì)的信息傳播活動(dòng)有可行的借鑒之處，值得對(duì)其進(jìn)行研究和學(xué)習(xí)。
[Abstract]:As the land revolution period the largest revolutionary bases, the historical status of the Central Soviet area is immeasurable. The information dissemination activities of the Central Soviet area is an important part of the red culture Chinese revolution, the slogan because of its unique form of communication has become an important carrier of information dissemination in the Central Soviet areas, make a valuable contribution by virtue of its extensive penetration effect China communist revolutionary propaganda. The slogan of the Central Soviet Area as the research object, the slogan of the Central Soviet Area as much as possible to conduct a comprehensive and in-depth interpretation from the perspective of communication, dissemination of content, focus on the Central Soviet Area slogan dissemination, dissemination of skills and communication effects of consolidation, carding and analysis, analysis of communication during the war the slogan how to publicize and mobilize the masses, the cognitive structure and the original attitude of the masses, for a particular war set strong beam The power of inspiration.
The slogan spread as an important activity of the Central Soviet wartime propaganda and mobilization, the dissemination of content, from a political standpoint, expanding the red agitation, economic construction and content theme of real-time dynamic multi angle interpretation of the program; the mode of transmission, from mobile publicity marched to the message organized discipline published official and rally cry, transfer content in diversified mode of communication; communication skills, using overlay techniques spread slogans repeatedly to persuade the layout, with concise language, vivid and graphic reasoning technique comparison of classification, the full three-dimensional of the broad masses of workers and peasants to persuade; the effect of communication, communication to improve the masses of workers and peasants political slogans consciousness, and stimulate the expansion of the Red Army Red Army revolutionary mood has multiple significant effect. The slogan of the Central Soviet Area as a spur of revolution in the history of the Communist Party of China The important spiritual wealth in the poem can be used for reference to the information dissemination activities of the contemporary society, and it is worth studying and studying.

【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：D231;G206

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本文編號(hào)：1386015