【摘要】：探究長(zhǎng)江少年兒童出版集團(tuán)利用數(shù)字技術(shù)及云平臺(tái)實(shí)現(xiàn)幼教出版內(nèi)容數(shù)字化和幼教數(shù)字出版平臺(tái)化的思路,分析其與技術(shù)商合作分成的模式和圖書(shū)內(nèi)容、教學(xué)服務(wù)、終端產(chǎn)品一體化銷(xiāo)售模式,指出這些嘗試推動(dòng)了集團(tuán)相關(guān)數(shù)字出版產(chǎn)品的銷(xiāo)售,并創(chuàng)建了全新的盈利模式。
[Abstract]:This paper probes into the idea of using digital technology and cloud platform to realize the digitization of preschool education publishing content and the platform of preschool education digital publishing, analyzes the mode of cooperation between Yangtze River Children and Children Publishing Group and the integrated sales mode of book content, teaching service and terminal products, and points out that these attempts have promoted the sales of relevant digital publishing products of the group and created a new profit model.
【作者單位】： 武漢大學(xué)信息管理學(xué)院;
【基金】：國(guó)家社會(huì)科學(xué)基金重大項(xiàng)目“健全現(xiàn)代文化市場(chǎng)體系的理論與實(shí)踐研究”(12&ZD025)的研究成果
【分類(lèi)號(hào)】：G239.2
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本文編號(hào)：2520588