【摘要】： 印客作為快印技術(shù)和成熟的互聯(lián)網(wǎng)應(yīng)用技術(shù)結(jié)合產(chǎn)生的印刷出版新模式,在2005年底進(jìn)入中國,并經(jīng)過了本土化過程之后,形成了具有鮮明特色的印制模式——中國印客。中國印客在2005年到2009年短短的四年時間里,經(jīng)歷了快速發(fā)展、轉(zhuǎn)變、停滯三個階段,最后將重心轉(zhuǎn)向了個性化產(chǎn)品領(lǐng)域。 在中國印客的發(fā)展過程中出現(xiàn)了小眾化、網(wǎng)絡(luò)化、個性化、去出版化四個明顯的特征。小眾化是它與傳統(tǒng)出版領(lǐng)域相比,由于不同印刷模式帶來的生存基礎(chǔ)上的本質(zhì)區(qū)別;網(wǎng)絡(luò)化作為兩者在運(yùn)作形式上的不同,使印制體系更加扁平;印客采用自主化的編輯設(shè)計(jì),極大的展現(xiàn)了它個性化的吸引力,同時也帶來了編輯角色的轉(zhuǎn)變;在印客發(fā)展過程中出現(xiàn)的去出版化特征,帶來的偏離其原先追求的出版內(nèi)涵意義的改變,使中國印客出現(xiàn)了邊緣化的傾向。中國印客的實(shí)質(zhì)是社會個人空間和公共空間產(chǎn)生越來越多的融合之后,激發(fā)了作為公眾的大眾的自我表達(dá)欲求,而信息時代的到來又使大眾對信息和信息傳播渠道產(chǎn)生了更大的依賴性,中國印客成為了一個被選擇的新的傳播渠道,但在將重心轉(zhuǎn)向個性化之后產(chǎn)生的內(nèi)在矛盾使其遭遇發(fā)展困境。自我表達(dá)在網(wǎng)絡(luò)空間中得到一定程度的釋放之后,走向更具吸引力的紙質(zhì)載體是必然的結(jié)果,這一進(jìn)程也對出版印刷甚至社會群體和文化的大眾化產(chǎn)生了一定影響。印客與傳統(tǒng)出版在模式和市場上的互補(bǔ)性,將會使兩者在長時間內(nèi)共存,并產(chǎn)生在運(yùn)作模式和特定出版領(lǐng)域內(nèi)走向融合的趨勢,對傳統(tǒng)印刷出版如何突破瓶頸期,印客能夠帶來可行的借鑒意義。 中國印客是一種社會文化現(xiàn)象、經(jīng)濟(jì)現(xiàn)象,也是一種傳播現(xiàn)象,印客的出現(xiàn)與發(fā)展演變反映出的社會狀況與問題,及對相關(guān)行業(yè)及群體的影響尚待進(jìn)一步研究。
[Abstract]:The printing and publishing model, which is produced by the combination of the printing technology and the mature Internet application technology, entered China at the end of 2005, and after the localization process, the printing mode with distinct characteristics was formed. In the short four-year period from 2005 to 2009, the Chinese printer experienced the three stages of rapid development, transformation and stagnation, and finally turned the center of gravity into the personalized product field. In the course of the development of Chinese printing, there are four obvious problems in the development of Chinese printing and printing, network, individuation and publishing. The small-mode is the essential difference on the basis of the existence of different printing modes as compared with the traditional publishing field; the network is the difference of the two in the form of operation, so that the printing system is more flat; and the printing system is made up of self-determination. The design of the series greatly shows the appeal of its individuation, and also brings about the transformation of the editor's character. The essence of Chinese printing is that after more and more integration of the social individual space and the public space, the self-expression of the general public is stimulated, and the arrival of the information age has made the public more powerful to the information and information transmission channel. On the other hand, Chinese printing has become a new channel of communication, but the inherent contradictions arising from the turning of the center of gravity into the individuation make it happen. After the release of self-expression in cyberspace, the more attractive paper carrier is the inevitable result, and this process also produces the popularization of the publishing and printing and even the social group and culture. As a result, the complementarity between the printing and the traditional publishing in the mode and the market will make the two co-exist in a long time, and produce the trend of the integration in the operation mode and the specific publishing area. How to break the bottle-neck period for the traditional printing and publishing can bring a feasible loan The Chinese printing is a kind of social and cultural phenomenon and economic phenomenon. It is also a kind of communication phenomenon. The emergence and development of the printing guest reflect the social situation and the problems, and the influence on the relevant industries and groups
【學(xué)位授予單位】：河南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G239.2;F426.84

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