【摘要】：《博覽群書》是一本綜合性讀書指導(dǎo)刊物。1985年創(chuàng)刊，光明日報社主辦。旨在引導(dǎo)廣大城鄉(xiāng)青年讀書學(xué)習(xí)，推動振興中華讀書活動的深入開展。創(chuàng)辦27年來，堅持向讀者推薦好書�，F(xiàn)已成為在思想界學(xué)術(shù)界頗具影響力的、以學(xué)術(shù)性見長的書評月刊。自20世紀(jì)80年代開始，讀書類雜志起起落落，迄今只有包括《博覽群書》在內(nèi)的很少的一部分生存了下來。筆者希望對《博覽群書》的研究能為讀書類雜志的發(fā)展壯大起到積極作用，進(jìn)而營造全民讀書的良好氛圍。 本文從《博覽群書》的創(chuàng)辦歷程、刊物定位、辦刊宗旨和辦刊優(yōu)勢入手進(jìn)行分析，然后通過內(nèi)容、形式、活動策劃以及辦刊理念幾個方面探尋《博覽群書》不同于其他期刊的辦刊特色，接著對本刊作者和受眾的身份信息進(jìn)行量化研究分析。之后運用傳播學(xué)中“議程設(shè)置”理論、“意見領(lǐng)袖”理論、“可信性效果”和“把關(guān)人”幾個理論對本刊進(jìn)行解讀。最后分析《博覽群書》雜志在當(dāng)下社會大環(huán)境中發(fā)展面臨的挑戰(zhàn)并嘗試為《博覽群書》今后的發(fā)展壯大提出一些思考和見解。 通過研究筆者認(rèn)為，《博覽群書》之所以能夠保持長青并引起廣泛影響是因為它找準(zhǔn)了立足點、滿足了受眾的需求并且有一支高素質(zhì)的作者隊伍。它提醒其他刊物在摸準(zhǔn)受眾的需求并保證刊物質(zhì)量的同時要辦出自己的特色，，三者缺一不可。筆者希望通過對本刊的研究能夠為《博覽群書》雜志更好地發(fā)展提供思路，為我國讀書類刊物的創(chuàng)辦與發(fā)展提供啟示。
[Abstract]:Extensive Reading Group Book is a comprehensive reading guide publication. Founded in 1985 and sponsored by Guangming Daily. In order to guide the vast number of urban and rural youth reading and learning, promote the revitalization of China's reading activities in-depth development. In the past 27 years, I have insisted on recommending good books to readers. It has become an influential monthly book review in the academic circle of thought. Since the 1980 s, reading magazines have gone up and down, and so far only a small number of them, including extensive reading, have survived. The author hopes that the study of "extensive reading group books" can play a positive role in the development and growth of reading magazines, and then create a good atmosphere for the whole people to read books. This paper analyzes the establishment course, publication orientation, purpose and advantages of "extensive reading group book", and then explores the characteristics of "extensive reading group book" which is different from other periodicals from the aspects of content, form, activity planning and running idea, and then makes quantitative research and analysis on the identity information of the author and audience of this journal. Then we use the theory of "agenda setting", "opinion leader" theory, "credibility effect" and "gatekeeper" in communication to interpret this magazine. Finally, this paper analyzes the challenges faced by the magazine in the current social environment and tries to put forward some thoughts and opinions for the development and growth of the extensive reading group in the future. Through the study, the author believes that the reason why "extensive Reading Group Book" can keep green and cause extensive influence is that it finds a foothold, meets the needs of the audience and has a team of high-quality authors. It reminds other publications to meet the needs of the audience and ensure the quality of the publication at the same time to do their own characteristics, one of the three is indispensable. The author hopes that through the study of this magazine, it can provide ideas for the better development of the magazine, and provide enlightenment for the establishment and development of reading publications in China.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G237.5

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本文編號：2497868