【摘要】：老年期刊,作為紛繁復(fù)雜的期刊類別的一種,在中國已經(jīng)有三十多年的發(fā)展歷史。在發(fā)展過程中,中國的老年期刊隨著不同時期國家老齡政策的調(diào)整和期刊市場的變化而不斷完善。時至今日,中國的老年期刊已經(jīng)形成了比較穩(wěn)定的期刊風(fēng)格,吸引了一部分有著共同閱讀習(xí)慣的老年讀者。2016年國家在“中國老齡事業(yè)發(fā)展的十三五計劃綱要”中明確提出要大力發(fā)展老年人的精神文化生活,尤其是在繁榮老年文化上,注重給予老年人更多精神關(guān)懷。此外,我國的老齡人口,尤其是60歲及65歲的老齡人口占總?cè)丝诘谋壤鹉晏嵘?老年人口逐漸呈現(xiàn)出低老齡的趨勢。無論是國家對老齡事業(yè)發(fā)展的重視,還是人口老齡化的趨勢,都為中國的老年期刊發(fā)展提供了廣闊的發(fā)展空間,不僅使老年期刊獲得政策支持和穩(wěn)定的受眾群體保障,也使老年期刊相關(guān)的產(chǎn)業(yè)得到進一步發(fā)展,為我國的老年期刊品牌化發(fā)展和產(chǎn)業(yè)化發(fā)展奠定了堅實基礎(chǔ)。此外,在新興媒體蓬勃發(fā)展的背景下,紙質(zhì)期刊市場低迷發(fā)展,數(shù)字出版和互聯(lián)網(wǎng)媒體搶占了老年期刊的大部分受眾,老年期刊也難以逃離改革的命運。中國的老年群體網(wǎng)民數(shù)量逐年增長,老年期刊利用互聯(lián)網(wǎng)實現(xiàn)自身發(fā)展將成為大勢所趨。中國的大部分老年期刊目前仍然由各省的老干部局主管,很難完全融入期刊市場,更難以抵御來自期刊市場的競爭。縱觀整個國內(nèi)期刊市場,出現(xiàn)了“刊刊一面”的趨勢,老年期刊雖種類多,但內(nèi)容雷同。與國外的老年期刊相比較,國內(nèi)的老年期刊在受眾細分、品牌管理以及多媒體利用等方面仍處于劣勢,這也成為中國老年期刊日后不斷發(fā)展和完善的關(guān)鍵。本研究首先對老年期刊的概念進行說明和界定,列舉了我國目前在刊發(fā)行的老年期刊并對其進行分類;在此基礎(chǔ)上從政策背景和人文背景兩個方面對我國的老年期刊發(fā)展進行分析,總結(jié)出各個階段我國老年期刊的發(fā)展特點及目前的若干發(fā)展趨勢;通過對發(fā)展趨勢的梳理與總結(jié)發(fā)現(xiàn)目前中國老年期刊發(fā)展遇到的困境,并對困境進行分析;最后借鑒英國與美國發(fā)行量最大的兩本老年期刊的發(fā)展經(jīng)驗,提出有助于我國老年期刊克服發(fā)展中所遇困境的若干措施。
[Abstract]:As a kind of complicated periodical category, geriatric journals have a history of more than 30 years in China. In the process of development, the elderly periodicals in China are constantly improved with the adjustment of the national aging policy and the change of the periodical market in different periods. Up to now, Chinese journals for the elderly have formed a relatively stable periodical style. It has attracted some elderly readers with common reading habits. In 2016, the state explicitly proposed in the outline of the 13th five-year Plan for the Development of the cause of the elderly in China to vigorously develop the spiritual and cultural life of the elderly, especially in the prosperity of the elderly culture. Pay attention to giving more spiritual care to the elderly. In addition, the proportion of the elderly population, especially the 60-year-old and 65-year-old population, in the total population is increasing year by year, and the elderly population is gradually showing a trend of low old age. Whether the state attaches importance to the development of the cause of the elderly, or the trend of the aging of the population, it provides a broad space for the development of the elderly periodicals in China, and not only enables the journals to obtain policy support and stable audience protection. It also makes the related industries of the elderly periodicals further developed, and lays a solid foundation for the brand development and industrialization development of the elderly periodicals in our country. In addition, under the background of the vigorous development of the emerging media, the paper periodical market is in the doldrums, digital publishing and Internet media seize most of the audience of the elderly periodical, and it is difficult for the elderly periodical to escape the fate of the reform. The number of Internet users of the elderly group in China is increasing year by year, and it will become the general trend for the elderly journals to use the Internet to realize their own development. Most of China's geriatric journals are still headed by provincial departments, making it difficult to fully integrate into the periodical market and resist competition from the periodical market. Throughout the domestic periodical market, there is a trend of "one side of the journal". Although there are many kinds of journals for the elderly, the contents are the same. Compared with foreign journals for the elderly, domestic journals for the elderly are still at a disadvantage in terms of audience segmentation, brand management and multimedia utilization, which has become the key to the continuous development and improvement of Chinese journals for the elderly in the future. First of all, this study explains and defines the concept of elderly journals, enumerates and classifies the elderly journals issued in our country at present. On this basis, this paper analyzes the development of elderly periodicals in China from two aspects of policy background and humanistic background, and summarizes the development characteristics and some current development trends of elderly periodicals in China at each stage. Through combing and summing up the development trend, this paper finds out the difficulties encountered in the development of Chinese elderly periodicals at present, and analyzes the difficulties. Finally, based on the development experience of the two elderly journals with the largest circulation in the United Kingdom and the United States, this paper puts forward some measures to help the elderly periodicals in China overcome the difficulties encountered in their development.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G237.5

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