【摘要】：進(jìn)入21世紀(jì)以來,電子書得到迅速發(fā)展。什么是電子書?《新聞出版總署關(guān)于發(fā)展電子書產(chǎn)業(yè)的意見》中說：電子書是指將文字、圖片、聲音、影像等信息內(nèi)容數(shù)字化的出版物。特地說明,本文中具體所指的是植入或下載數(shù)字化文字、圖片、聲音、影像等信息內(nèi)容的集存儲(chǔ)介質(zhì)和顯示終端于一體的手持閱讀器。特別在最近三年,電子書市場飛速發(fā)展,極大改變了圖書出版業(yè)的發(fā)展態(tài)勢,在出版形態(tài)與方式上越來越多樣化,電子圖書與傳統(tǒng)圖書平分秋色。 本文從電子書的概念入手,簡要概述電子書的定義、特點(diǎn)、其產(chǎn)業(yè)鏈的構(gòu)成,以及目前電子書的發(fā)展?fàn)顩r。學(xué)界對于產(chǎn)業(yè)鏈的研究五花八門,本文根據(jù)劉富貴教授在《產(chǎn)業(yè)鏈分類研究》一文中的劃分以及武漢大學(xué)信息管理學(xué)院的方卿在《產(chǎn)業(yè)鏈分類與出版產(chǎn)業(yè)鏈的類別歸屬》的分析,認(rèn)同傳統(tǒng)圖書出版產(chǎn)業(yè)鏈的三種屬性類型,并在此基礎(chǔ)上推導(dǎo)出電子書的產(chǎn)業(yè)鏈。 以產(chǎn)業(yè)經(jīng)濟(jì)學(xué)中最基本的概念產(chǎn)業(yè)鏈為切入點(diǎn),在對比傳統(tǒng)圖書與電子書出版流程的基礎(chǔ)上,根據(jù)產(chǎn)業(yè)鏈的不同分類角度以及傳統(tǒng)圖書產(chǎn)業(yè)鏈的屬性,分析傳統(tǒng)的資源導(dǎo)向型和技術(shù)、生產(chǎn)、經(jīng)營共同作用的綜合主導(dǎo)型、上下游企業(yè)相互依賴型三種模式下,電子書產(chǎn)業(yè)鏈的繼承和發(fā)展,并且具有哪些發(fā)展趨勢。結(jié)合傳播學(xué)的知識(shí),分析目前電子書產(chǎn)業(yè)鏈整合存在的問題及原因。目前電子書產(chǎn)業(yè)鏈的上中下游三方勢力相互牽制,在出 版?zhèn)鞑ブ畜w現(xiàn)為內(nèi)容、平臺(tái)和硬件商三方的相互牽制。目前產(chǎn)業(yè)鏈的發(fā)展還未能形成良好運(yùn)作模式。最后,筆者試著根據(jù)產(chǎn)業(yè)鏈的現(xiàn)實(shí)狀況,結(jié)合自己的理解與期待,展望未來的電子書市場。
[Abstract]:Since the beginning of the 21 st century, e-books have been developed rapidly. What is an e-book? according to the General Administration of Press and publication on the development of the e-book industry, e-books refer to publications that digitize text, pictures, sounds, images, and other information. In particular, this paper refers to the implantation or download of digital text, pictures, sounds, images and other information content set storage medium and display terminal in one handheld reader. Especially in the last three years, the rapid development of e-book market has greatly changed the development trend of book publishing industry, and has become more and more diversified in publishing forms and ways. E-books and traditional books are neck and neck. Starting with the concept of e-book, this paper briefly summarizes the definition, characteristics, composition of its industrial chain and the development of e-book. There are a variety of academic studies on the industrial chain. According to the division of Professor Liu Fugui in the Classification of Industrial chain and the analysis of Fang Qing of the School of Information Management of Wuhan University in the Classification of Industrial chain and the Classification of Publishing Industry chain, this paper analyzes the classification of industrial chain and the classification of publishing industry chain. Identify with the three attribute types of the traditional book publishing industry chain, and deduce the e-book industrial chain on this basis. Taking the most basic conceptual industrial chain in industrial economics as the starting point, on the basis of comparing the traditional book publishing process with the e-book publishing process, according to the different classification angles of the industrial chain and the attributes of the traditional book industrial chain, This paper analyzes the inheritance and development of e-book industrial chain under the three modes of traditional resource-oriented and technology, production and management, and the interdependence of upstream and downstream enterprises, and what development trends are there? Combined with the knowledge of communication, this paper analyzes the problems and causes of the integration of e-book industry chain at present. At present, the upper, middle and lower reaches of the e-book industry chain contain each other, which is embodied in the content, platform and hardware merchants. At present, the development of the industrial chain has not yet formed a good mode of operation. Finally, the author tries to look forward to the future e-book market according to the reality of the industrial chain, combined with their own understanding and expectation.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：G239.2-F

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 張志敏;轉(zhuǎn)企改制下的大學(xué)出版社面臨的機(jī)遇與困境[D];重慶大學(xué);2012年

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本文編號：2496300