發(fā)布時(shí)間：2019-06-04 02:10

【摘要】：當(dāng)前,美國(guó)有聲書市場(chǎng)的規(guī)模持續(xù)增長(zhǎng)、市場(chǎng)格局不斷細(xì)分、應(yīng)用軟件不斷豐富、商業(yè)模式多樣化、自助出版平臺(tái)開(kāi)始出現(xiàn)。其快速發(fā)展得益于行業(yè)協(xié)會(huì)的規(guī)范化運(yùn)作、成熟的閱讀推廣方式、完善的產(chǎn)業(yè)鏈條。我國(guó)有聲書行業(yè)應(yīng)制定統(tǒng)一格式,構(gòu)建有聲書的閱讀推廣體系,深度細(xì)分市場(chǎng),通過(guò)多種方式加強(qiáng)版權(quán)管理,完善產(chǎn)業(yè)鏈條,創(chuàng)新商業(yè)模式。
[Abstract]:At present, the scale of audio book market in the United States continues to grow, the market pattern continues to be subdivided, the application software is constantly rich, the business model is diversified, and the self-publishing platform begins to appear. Its rapid development benefits from the standardized operation of trade associations, mature reading promotion methods, perfect industrial chain. The audio book industry in China should formulate a unified format, construct the reading promotion system of audio books, deeply segment the market, strengthen copyright management, perfect the industrial chain and innovate the business model through various ways.
【作者單位】： 西南政法大學(xué)全球新聞與傳播學(xué)院;
【基金】：2016年西南政法大學(xué)科研課題“移動(dòng)互聯(lián)網(wǎng)用戶閱讀行為與傳統(tǒng)出版媒體轉(zhuǎn)型策略研究”(項(xiàng)目編號(hào):2016XZZD-11)的階段性研究成果
【分類號(hào)】：G239.712
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本文編號(hào)：2492396