【摘要】：隨著城市化進(jìn)程的加快,社會(huì)大眾消費(fèi)觀念的改變,使得很多休閑娛樂活動(dòng)成為家庭開支的一部分。快節(jié)奏的城市生活,繁重的工作壓力使得很多消費(fèi)者選擇旅游作為放松身心、充實(shí)生活的首選項(xiàng)目。這樣無疑帶來了旅游書籍的熱銷。 縱觀現(xiàn)有旅游書籍市場(chǎng)不難發(fā)現(xiàn)旅游書籍內(nèi)容同質(zhì)化嚴(yán)重、書籍種類單一、設(shè)計(jì)形式呆板、文字圖片堆疊的設(shè)計(jì)風(fēng)格比比皆是。千篇一律、千人一面的旅游書籍設(shè)計(jì)現(xiàn)象引起了學(xué)界和旅游業(yè)的廣泛關(guān)注。 內(nèi)蒙古地區(qū)作為一個(gè)具有獨(dú)特地域、人文、文化色彩的旅游大省,為旅游書籍的設(shè)計(jì)提供了多樣的設(shè)計(jì)元素、廣泛的旅游線路。如何改善旅游書籍現(xiàn)狀,做到因地區(qū)、因民族、因文化等不同因素來設(shè)計(jì)各具地域特色的旅游書籍,真正抓住民族文化中的形式特點(diǎn),設(shè)計(jì)“量體裁衣”的旅游書籍等等成為研究的主旨。本文以內(nèi)蒙古地域文化資源和民族文化資源中的民族特點(diǎn)、地域文化、風(fēng)土人情為中心,抓住地域文字的造型特點(diǎn)、造型圖示語(yǔ)言的視覺傳達(dá)、民族色彩的運(yùn)用、先進(jìn)技術(shù)在內(nèi)蒙古旅游書籍設(shè)計(jì)中的使用,通過內(nèi)蒙古旅游書籍的設(shè)計(jì)展現(xiàn)內(nèi)蒙古原生狀況的文化。針對(duì)不同的旅游讀者,確定內(nèi)蒙古旅游書籍的旅游信息內(nèi)容。把趣味性、寓教于樂性、體驗(yàn)異域生活等等這些旅游者在旅游時(shí)的需求做為旅游書籍的主要訴求點(diǎn)。在旅游書籍設(shè)計(jì)諸要素中清晰的樹立內(nèi)蒙古旅游書籍的特征,在內(nèi)蒙古旅游書籍的整體形態(tài)中注入內(nèi)蒙古的情懷,達(dá)到形神兼?zhèn)�、完美統(tǒng)一。 為了更準(zhǔn)確的把握旅游書籍發(fā)展現(xiàn)狀,筆者對(duì)現(xiàn)有旅游書籍市場(chǎng)進(jìn)行研究取證,運(yùn)用分類的方法找出旅游書籍不同類型各自的特點(diǎn)。并查閱各類旅游書籍和相關(guān)論文,力求材料充分,進(jìn)行總結(jié)。采用類比的方法,分析蒙、藏少數(shù)民族地區(qū)旅游書籍設(shè)計(jì),在都具有民族特色、地域特點(diǎn)、民俗風(fēng)情的共同特點(diǎn)下,從旅游書籍的內(nèi)容設(shè)立分析、視覺要素分析、優(yōu)勢(shì)和劣勢(shì)對(duì)比中,尋找旅游書籍新的賣點(diǎn),更好的滿足旅游者的需求。 通過設(shè)計(jì)實(shí)踐在內(nèi)蒙古旅游書籍中呈現(xiàn)地域特點(diǎn)、民族文化、民俗意蘊(yùn)等文化內(nèi)涵。開拓旅游書籍市場(chǎng)范圍,研發(fā)內(nèi)蒙古旅游書籍附加產(chǎn)品,推出內(nèi)蒙古“快餐”旅游書籍。將先進(jìn)的科學(xué)技術(shù)運(yùn)用到內(nèi)蒙古旅游書籍設(shè)計(jì)中,讓設(shè)計(jì)縮短旅游書籍與讀者之間的距離,滿足讀者旅游前、后對(duì)于內(nèi)蒙古旅游書籍的多角度需求。使內(nèi)蒙古旅游書籍更具親和力。樹立具有內(nèi)蒙古特色的本土旅游書籍形象。
[Abstract]:With the acceleration of urbanization and the change of the concept of public consumption, many leisure and entertainment activities have become a part of household expenditure. Fast-paced urban life and heavy work pressure make many consumers choose to travel as the first choice to relax and enrich their lives. This has undoubtedly brought about a hot sale of tourism books. Throughout the existing tourism book market, it is not difficult to find that the content of tourism books is seriously homogeneous, the type of books is single, the design form is rigid, and the design style of text and picture stacking is everywhere. The phenomenon of tourism book design has aroused widespread concern in academic and tourism circles. As a tourism province with unique regional, humanistic and cultural colors, Inner Mongolia provides a variety of design elements and a wide range of tourism routes for the design of tourism books. How to improve the present situation of tourism books, so as to design tourism books with regional characteristics because of different factors such as region, nationality, culture and so on, and truly grasp the formal characteristics of national culture. The design of tailor-made tourism books and so on has become the main purpose of the study. This paper takes the national characteristics, regional culture and customs as the center of the regional cultural resources and national cultural resources in Inner Mongolia, grasps the modeling characteristics of the regional characters, the visual transmission of the modeling graphic language, and the application of the national color. The use of advanced technology in Inner Mongolia tourism book design shows the original culture of Inner Mongolia through the design of Inner Mongolia tourism books. According to different tourism readers, the tourism information content of Inner Mongolia tourism books is determined. The needs of tourists in tourism books are regarded as the main appeal points of tourism books, such as interest, teaching in pleasure, experience of foreign life and so on. In the design of tourism books, the characteristics of Inner Mongolia tourism books are clearly established, and the feelings of Inner Mongolia are injected into the overall form of Inner Mongolia tourism books, so as to achieve the combination of form and spirit and perfect unity. In order to grasp the present situation of the development of tourism books more accurately, the author studies the existing tourism book market to obtain evidence, and uses the method of classification to find out the characteristics of different types of tourism books. And consult all kinds of tourism books and related papers, and strive for adequate materials, summary. By means of analogy, this paper analyzes the design of tourism books in Mongolian and Tibetan minority areas. Under the common characteristics of national characteristics, regional characteristics and folk customs, the content of tourism books is analyzed and the visual elements are analyzed. In the comparison of advantages and disadvantages, looking for new selling points of tourism books can better meet the needs of tourists. Through the design practice, it presents the regional characteristics, national culture, folk custom implication and other cultural connotations in Inner Mongolia tourism books. Open up the scope of tourism books market, research and development of Inner Mongolia tourism books additional products, the launch of Inner Mongolia "fast food" tourism books. The advanced science and technology are applied to the design of Inner Mongolia tourism books, so that the design can shorten the distance between tourism books and readers, and meet the multi-angle demand for Inner Mongolia tourism books before and after tourism. Make Inner Mongolia tourism books more affinity. Set up the image of local tourism books with Inner Mongolia characteristics.
【學(xué)位授予單位】：內(nèi)蒙古師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：G232

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本文編號(hào)：2491567