【摘要】： 近年來,隨著計算機(jī)技術(shù)的發(fā)展,特別是在web2.0技術(shù)的影響下,新媒體形式不斷涌現(xiàn)。電子雜志多媒體的傳播特性及其互動界面設(shè)計,使其在眾多新媒體中突顯出來,受到讀者青睞。在整合媒介時代,多媒體性也使電子雜志具有了整合傳播終端特質(zhì),是當(dāng)今整合媒體發(fā)展的典型代表。 電子雜志的多媒體性主要表現(xiàn)在其視聽語言的文本設(shè)計。電子雜志文本中既可包含視頻、音頻、動畫等動態(tài)文本形式,也可設(shè)有圖片,文字等靜態(tài)媒體要素。豐富的視聽感受是電子雜志吸引讀者的最主要因素之一,以電子雜志視聽語言設(shè)計為研究入口,能夠找到電子雜志視聽表現(xiàn)特征,從而挖掘出電子雜志的傳播特點,豐富當(dāng)下對數(shù)字媒體藝術(shù)形式的研究。 電子雜志的視聽語言設(shè)計以影視傳播中的視聽語言理論為指導(dǎo),結(jié)合計算機(jī)屏幕特點與傳統(tǒng)雜志的編排模式,在圖片運(yùn)用、頁面互動導(dǎo)航設(shè)計、背景音樂選擇等方面形成了自己的傳播模式,取得了良好的視聽傳播效果。電子雜志視聽元素的加入,打破了長久以來雜志以文字為主的線性傳播模式,使讀者的感官得到回歸,但電子雜志的多媒性也讓其走向了形式重于內(nèi)容的發(fā)展模式,絢麗的視覺圖像中隱藏著內(nèi)容的空洞,電子雜志若要在激烈的媒介競爭環(huán)境中走得更長遠(yuǎn),則還應(yīng)把握好視聽語言運(yùn)用的適度性。
[Abstract]:In recent years, with the development of computer technology, especially under the influence of web2.0 technology, new media forms continue to emerge. The communication characteristics of electronic magazine multimedia and its interactive interface design make it stand out in many new media and be favored by readers. In the era of integrated media, multimedia also makes electronic magazines have the characteristics of integrated communication terminal, which is a typical representative of the development of integrated media. The multimedia nature of electronic magazines is mainly manifested in the text design of its audio-visual language. Electronic magazine text can not only contain video, audio, animation and other dynamic text forms, but also with pictures, text and other static media elements. Rich audio-visual feeling is one of the most important factors to attract readers of electronic magazines. Taking the audio-visual language design of electronic magazines as the research entrance, we can find the audio-visual performance characteristics of electronic magazines, so as to excavate the communication characteristics of electronic magazines. Enrich the current research on the art form of digital media. The audio-visual language design of electronic magazine is guided by the audio-visual language theory in film and television communication, combined with the characteristics of computer screen and the arrangement mode of traditional magazine, in the application of pictures and the design of page interactive navigation. Background music choice has formed its own communication mode, and achieved good audio-visual communication effect. The addition of audio-visual elements in electronic magazines has broken the linear communication mode of magazines dominated by text for a long time, and made the readers' senses return, but the multimedia nature of electronic magazines has also made it move towards the development mode of form more important than content. There is a hole in the content hidden in the gorgeous visual images. If the electronic magazine wants to go longer in the fierce media competition environment, it should also grasp the appropriateness of the use of audio-visual language.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G237.6

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