中國出版企業(yè)現(xiàn)代治理結(jié)構(gòu)研究
發(fā)布時(shí)間：2019-05-18 18:30
【摘要】：隨著文化體制改革日漸深入,我國傳統(tǒng)的出版事業(yè)單位逐步轉(zhuǎn)制成為出版企業(yè),成為市場主體。但無論是以上市出版集團(tuán)為代表的改制成功者,還是以大學(xué)出版社為代表的改制滯后者,其內(nèi)外部的治理結(jié)構(gòu)還存在著一系列亟待解決的問題,需要通過繼續(xù)改革創(chuàng)新加以解決,從而進(jìn)一步解放出版企業(yè)的生產(chǎn)力,繁榮我國出版市場,推進(jìn)國家軟實(shí)力的提升。 本文從我國出版體制改革的實(shí)踐出發(fā),分析當(dāng)前出版企業(yè)公司治理的發(fā)展現(xiàn)狀和存在的問題,結(jié)合出版業(yè)的特殊情況,借鑒國內(nèi)外新聞出版?zhèn)髅狡髽I(yè)以及國有企業(yè)公司治理的成功經(jīng)驗(yàn),以重塑出版市場主體地位、創(chuàng)新出版企業(yè)內(nèi)部治理結(jié)構(gòu)和外部治理機(jī)制等方面為重點(diǎn),力求構(gòu)建出我國出版企業(yè)現(xiàn)代治理結(jié)構(gòu),為改制后的中國出版企業(yè)完善公司治理、促進(jìn)出版業(yè)的科學(xué)發(fā)展提供幫助和借鑒。本文主要內(nèi)容包括以下八個(gè)部分： 第一章為引言部分,在介紹本研究的背景的基礎(chǔ)上,指出了研究具有實(shí)踐經(jīng)驗(yàn)參考與思想指導(dǎo)性、學(xué)科建設(shè)改善和理論豐富性價(jià)值的理論和實(shí)踐意義,其次全面回顧了國內(nèi)外一般公司治理結(jié)構(gòu)和出版企業(yè)公司治理結(jié)構(gòu)的研究,并總結(jié)了后者的特點(diǎn)和不足之處,最后提出了論文的研究框架,研究方法和創(chuàng)新點(diǎn)。 第二章論述我國出版企業(yè)公司治理結(jié)構(gòu)研究的理論基礎(chǔ),包括委托代理、政府管制、現(xiàn)代產(chǎn)權(quán)和雙重效益兼顧等理論,探討其各自對出版企業(yè)現(xiàn)代治理結(jié)構(gòu)建設(shè)的要求,為建立現(xiàn)代治理結(jié)構(gòu)奠定理論支撐。 第三章在全面梳理了我國出版體制改革歷程的基礎(chǔ)上,總結(jié)出版機(jī)構(gòu)多年來治理模式的制度變遷,并從產(chǎn)權(quán)和公司內(nèi)外部治理三個(gè)方面闡述了轉(zhuǎn)制背景下出版企業(yè)治理結(jié)構(gòu)存在的弊端。 第四章先深入分析了我國出版市場主體地位缺失的現(xiàn)狀,然后提出出版企業(yè)要通過建立出版現(xiàn)代產(chǎn)權(quán)制度,并采取轉(zhuǎn)企、改制和上市三個(gè)漸進(jìn)的路徑,重塑出版企業(yè)新型市場主體地位。 第五章詳細(xì)論述了出版企業(yè)內(nèi)部治理結(jié)構(gòu)和機(jī)制的創(chuàng)新策略。以數(shù)字模型的形式闡明了出版企業(yè)所有者和經(jīng)營者之間的權(quán)責(zé)關(guān)系；將“三會四權(quán)”制作為出版企業(yè)內(nèi)部治理結(jié)構(gòu)的建設(shè)目標(biāo),提出完善措施；建議將內(nèi)部信息披露制度、激勵(lì)機(jī)制、“黃金股”制度作為企業(yè)內(nèi)部機(jī)制的建設(shè)重點(diǎn)；針對我國出版企業(yè)改制獨(dú)有的“新老三會”沖突問題,提出了改善對策。 第六章從黨和政府的管制、市場的監(jiān)控和獎懲和社會公眾及文化的控制三個(gè)方面提出了改善出版企業(yè)外部治理機(jī)制的創(chuàng)新之舉。 第七章是案例分析,以遼寧出版集團(tuán)為例,主要介紹其市場主體地位的確立和目前的治理結(jié)構(gòu),并指出其存在的問題,力圖為其他出版企業(yè)確立市場主體地位、創(chuàng)新內(nèi)部治理結(jié)構(gòu)提供借鑒和參考。 第八章是結(jié)論和展望,綜述本文的研究結(jié)論并對出版企業(yè)公司治理進(jìn)行展望。 本文主要采用文獻(xiàn)研究法、跨學(xué)科研究法、定量分析法和案例分析法展開研究。在研究角度上,基礎(chǔ)研究和應(yīng)用研究相結(jié)合。在基礎(chǔ)研究上,本文對出版企業(yè)現(xiàn)代治理結(jié)構(gòu)的定義、功能、特征以及理論基礎(chǔ)進(jìn)行了闡述,形成了較為完整的出版企業(yè)現(xiàn)代治理結(jié)構(gòu)理論體系。在應(yīng)用研究上,本文以文化體制改革為背景,從出版企業(yè)公司治理結(jié)構(gòu)的理論分析,引申到出版治理改革的模式創(chuàng)新上,進(jìn)而引申到出版產(chǎn)權(quán)制度、管理制度、激勵(lì)制度等多方面的改革,以圖對出版體制改革的實(shí)踐做出更為深入和科學(xué)的分析。 在研究內(nèi)容上,宏觀研究和微觀研究相結(jié)合。宏觀研究上,本文從制度經(jīng)濟(jì)學(xué)的角度分析出版體制改革的變遷和出版機(jī)構(gòu)治理模式的制度變遷,總結(jié)了我國出版業(yè)制度變遷及治理演進(jìn)的歷史軌跡與發(fā)展方向,對今后出版企業(yè)建立現(xiàn)代治理結(jié)構(gòu)具有較好的現(xiàn)實(shí)指導(dǎo)作用。在微觀研究上,通過重塑出版市場主體地位、創(chuàng)新出版企業(yè)內(nèi)部治理結(jié)構(gòu)和外部治理機(jī)制,努力構(gòu)建出版企業(yè)現(xiàn)代治理結(jié)構(gòu)。就出版企業(yè)個(gè)體而言,這是在文化體制改革背景下,在法律框架內(nèi),政治力量和資本力量協(xié)同管理,黨委領(lǐng)導(dǎo)和法人治理結(jié)構(gòu)相結(jié)合,多元主體既相互制衡又注重協(xié)調(diào)和持續(xù)互動的治理結(jié)構(gòu)。 在研究方法上,實(shí)證研究和規(guī)范研究相結(jié)合,前者回答“是什么”、“客觀現(xiàn)實(shí)是怎樣”的問題,后者回答“什么是好的”、“應(yīng)該是怎樣”的問題。在實(shí)證研究上,以馬克思主義新聞出版理論、企業(yè)理論和文化產(chǎn)業(yè)理論為基礎(chǔ),對出版治理結(jié)構(gòu)的一般概念作了理論分析,著重考慮其相比其他領(lǐng)域所獨(dú)有的宣傳性質(zhì)和文化屬性。在規(guī)范研究上,本文從制度分析、歷史分析、現(xiàn)實(shí)發(fā)展分析及案例分析中總結(jié)了出版治理應(yīng)遵循的規(guī)律,如,通過真實(shí)的案例分析,對出版類上市公司的企業(yè)性質(zhì)、上市途徑和經(jīng)營情況進(jìn)行對比,探討了我國出版類上市公司的整體狀況和不同發(fā)展模式的優(yōu)勢劣勢,為我國其他出版企業(yè)是否上市,以及上市后的經(jīng)營問題、資金利用問題等提供有力的借鑒和思考。
[Abstract]:With the deepening of the cultural system reform, the traditional publishing business units of our country gradually become the publishing enterprises and become the main body of the market. However, whether the above-mentioned city publishing group is the representative of the reform success or the system-reform lag represented by the university press, the internal and external governance structure also has a series of problems to be solved urgently, and needs to be solved by continuing the reform and innovation, So as to further emancipate the productivity of the publishing enterprises, to develop the publishing market of our country and to promote the improvement of the state's soft power. Based on the practice of the reform of the publishing system in our country, this paper analyzes the current situation of the development and the existing problems of the corporate governance in the current publishing enterprise. In the light of the special situation of the publishing industry, reference is made to the success of the press and publication media enterprises at home and abroad as well as the corporate governance of the state-owned enterprises. In order to remould the status of the publishing market, innovate and publish the internal governance structure and the external governance mechanism of the publishing enterprises, the paper aims to build the modern governance structure of the publishing enterprises in our country, and to improve the management of the Chinese publishing enterprises after the reform. To help and borrow the scientific development of the publishing industry The main contents of this article include the following eight sections The first chapter is the introduction part. On the basis of introducing the background of this study, the paper points out the theory and reality that the research has the practical experience reference and the thought-guiding, the subject construction improvement and the theoretical richness value. The significance of this paper is to review the general corporate governance structure and the research of the corporate governance structure at home and abroad, and to sum up the characteristics and shortcomings of the latter, and finally put forward the research framework, the research methods and the research methods of the paper. The second chapter discusses the theoretical basis of the research on corporate governance structure of the publishing enterprise in China, including the theory of entrusted agent, government regulation, modern property right and double benefit balance, and probes into the modern governance structure of the publishing enterprise. The requirement of construction is to set up a modern governance structure. The third chapter, based on the comprehensive analysis of the course of the reform of the publishing system in our country, summarizes the institutional changes of the publishing institution over the years, and expounds the corporate governance in the background of the transfer from the three aspects of the property right and the internal and external governance of the company In the fourth chapter, the paper analyzes the present situation of the status of the main body of the publishing market in our country, and then puts forward that the publishing enterprise is to remould the publishing enterprise through the establishment of the modern property right system, the transformation of the enterprise, the reform and the listing of three gradual paths. Chapter 5 discusses the internal treatment of publishing enterprises in detail. The paper expounds the relationship between the owner and the operator of the publishing enterprise in the form of the digital model, and puts forward the perfect measures for the construction of the internal governance structure of the publishing enterprise. The information disclosure system, the incentive mechanism, the "gold strand" system are the key to the construction of the internal mechanism of the enterprise, and the unique "the new three-year-old meeting" for the reform of the publishing enterprise in our country In the sixth chapter, the paper puts forward some suggestions to improve the countermeasures in the aspects of the control of the Party and the government, the monitoring of the market, the reward and punishment and the control of the public and the culture. Chapter 7 is the case analysis, taking the Liaoning publishing group as an example, mainly introduces the establishment of its market main status and the current governance structure, and points out the existing problems, and tries to establish the market main position for other publishing enterprises. To provide reference and reference for the internal governance structure of innovation. Chapter 8 is the conclusion and the prospect, and the research of this paper is summarized in this paper. In this paper, the paper mainly adopts the literature research method and the cross-discipline. Research on the method of research, quantitative analysis and case analysis. In this paper, the definition, function, characteristics and theoretical basis of the modern governance structure of the publishing enterprise are described in the research angle. A more complete theoretical system of modern governance structure of the publishing enterprise. On the application of the research, this paper, based on the cultural system reform, from the theoretical analysis of the corporate governance structure of the publishing enterprise, introduced the model innovation of the reform of publishing and governance, and then extended to the publishing property right. The reform of the system, the management system, the incentive system and so on, in the view of the publication The practice of system reform makes more in-depth and scientific analysis. On the basis of the research contents, the macro-study and the micro-study are combined. On the macro-study, this paper analyzes the changes of the publishing system reform and the institutional change of the publishing institution's governance mode from the perspective of the institutional economics, and sums up the country's export The change of the printing system and the historical track and the development direction of the evolution of the governance, and will be published in the future The establishment of modern governance structure has a better and practical guiding function. On the micro-study, through the remolding of the status of the publishing market, the internal governance structure and the internal governance structure of the enterprise are innovative and published. The external governance mechanism is an effort to build the modern governance structure of the publishing enterprise. In the case of the individual of the publishing enterprise, this is in the background of the cultural system reform, in the legal framework, the combination of the political power and the capital strength, the leadership of the Party committee and the corporate governance structure, and the multi-element In the research method, the former answers the questions of the "What is it" and the "What is the objective reality", and the latter answers the "What is good". On the basis of the theory of the press and publication of Marxism, the theory of enterprise and the theory of cultural industry, the general concept of the structure of publishing governance is analyzed theoretically. In this paper, the law of publishing governance should be summarized from the system analysis, the historical analysis, the real development analysis and the case analysis, for example, through the real case analysis. The paper makes a comparison between the corporate nature, the listing way and the operating situation of the listed company, and discusses the overall situation of the listed companies in China and the advantages and disadvantages of different development modes. It is the listing of the other publishing enterprises in our country and the post-marketing.
【學(xué)位授予單位】：東北財(cái)經(jīng)大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2013
【分類號】：G239.2-F
本文編號：2480235
[Abstract]:With the deepening of the cultural system reform, the traditional publishing business units of our country gradually become the publishing enterprises and become the main body of the market. However, whether the above-mentioned city publishing group is the representative of the reform success or the system-reform lag represented by the university press, the internal and external governance structure also has a series of problems to be solved urgently, and needs to be solved by continuing the reform and innovation, So as to further emancipate the productivity of the publishing enterprises, to develop the publishing market of our country and to promote the improvement of the state's soft power. Based on the practice of the reform of the publishing system in our country, this paper analyzes the current situation of the development and the existing problems of the corporate governance in the current publishing enterprise. In the light of the special situation of the publishing industry, reference is made to the success of the press and publication media enterprises at home and abroad as well as the corporate governance of the state-owned enterprises. In order to remould the status of the publishing market, innovate and publish the internal governance structure and the external governance mechanism of the publishing enterprises, the paper aims to build the modern governance structure of the publishing enterprises in our country, and to improve the management of the Chinese publishing enterprises after the reform. To help and borrow the scientific development of the publishing industry The main contents of this article include the following eight sections The first chapter is the introduction part. On the basis of introducing the background of this study, the paper points out the theory and reality that the research has the practical experience reference and the thought-guiding, the subject construction improvement and the theoretical richness value. The significance of this paper is to review the general corporate governance structure and the research of the corporate governance structure at home and abroad, and to sum up the characteristics and shortcomings of the latter, and finally put forward the research framework, the research methods and the research methods of the paper. The second chapter discusses the theoretical basis of the research on corporate governance structure of the publishing enterprise in China, including the theory of entrusted agent, government regulation, modern property right and double benefit balance, and probes into the modern governance structure of the publishing enterprise. The requirement of construction is to set up a modern governance structure. The third chapter, based on the comprehensive analysis of the course of the reform of the publishing system in our country, summarizes the institutional changes of the publishing institution over the years, and expounds the corporate governance in the background of the transfer from the three aspects of the property right and the internal and external governance of the company In the fourth chapter, the paper analyzes the present situation of the status of the main body of the publishing market in our country, and then puts forward that the publishing enterprise is to remould the publishing enterprise through the establishment of the modern property right system, the transformation of the enterprise, the reform and the listing of three gradual paths. Chapter 5 discusses the internal treatment of publishing enterprises in detail. The paper expounds the relationship between the owner and the operator of the publishing enterprise in the form of the digital model, and puts forward the perfect measures for the construction of the internal governance structure of the publishing enterprise. The information disclosure system, the incentive mechanism, the "gold strand" system are the key to the construction of the internal mechanism of the enterprise, and the unique "the new three-year-old meeting" for the reform of the publishing enterprise in our country In the sixth chapter, the paper puts forward some suggestions to improve the countermeasures in the aspects of the control of the Party and the government, the monitoring of the market, the reward and punishment and the control of the public and the culture. Chapter 7 is the case analysis, taking the Liaoning publishing group as an example, mainly introduces the establishment of its market main status and the current governance structure, and points out the existing problems, and tries to establish the market main position for other publishing enterprises. To provide reference and reference for the internal governance structure of innovation. Chapter 8 is the conclusion and the prospect, and the research of this paper is summarized in this paper. In this paper, the paper mainly adopts the literature research method and the cross-discipline. Research on the method of research, quantitative analysis and case analysis. In this paper, the definition, function, characteristics and theoretical basis of the modern governance structure of the publishing enterprise are described in the research angle. A more complete theoretical system of modern governance structure of the publishing enterprise. On the application of the research, this paper, based on the cultural system reform, from the theoretical analysis of the corporate governance structure of the publishing enterprise, introduced the model innovation of the reform of publishing and governance, and then extended to the publishing property right. The reform of the system, the management system, the incentive system and so on, in the view of the publication The practice of system reform makes more in-depth and scientific analysis. On the basis of the research contents, the macro-study and the micro-study are combined. On the macro-study, this paper analyzes the changes of the publishing system reform and the institutional change of the publishing institution's governance mode from the perspective of the institutional economics, and sums up the country's export The change of the printing system and the historical track and the development direction of the evolution of the governance, and will be published in the future The establishment of modern governance structure has a better and practical guiding function. On the micro-study, through the remolding of the status of the publishing market, the internal governance structure and the internal governance structure of the enterprise are innovative and published. The external governance mechanism is an effort to build the modern governance structure of the publishing enterprise. In the case of the individual of the publishing enterprise, this is in the background of the cultural system reform, in the legal framework, the combination of the political power and the capital strength, the leadership of the Party committee and the corporate governance structure, and the multi-element In the research method, the former answers the questions of the "What is it" and the "What is the objective reality", and the latter answers the "What is good". On the basis of the theory of the press and publication of Marxism, the theory of enterprise and the theory of cultural industry, the general concept of the structure of publishing governance is analyzed theoretically. In this paper, the law of publishing governance should be summarized from the system analysis, the historical analysis, the real development analysis and the case analysis, for example, through the real case analysis. The paper makes a comparison between the corporate nature, the listing way and the operating situation of the listed company, and discusses the overall situation of the listed companies in China and the advantages and disadvantages of different development modes. It is the listing of the other publishing enterprises in our country and the post-marketing.
【學(xué)位授予單位】：東北財(cái)經(jīng)大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2013
【分類號】：G239.2-F
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