傳統(tǒng)出版業(yè)與電子媒體的合作發(fā)展
發(fā)布時間:2019-05-18 16:14
【摘要】:正自網(wǎng)絡新媒體出現(xiàn)以來,傳統(tǒng)出版業(yè)的式微狀況漸漸從隱性走向顯性。出版總量持續(xù)下滑,實體書店銷量大量縮水,新媒體的出現(xiàn)不斷壓縮著出版業(yè)的利潤空間。"十三五"期間,國家出臺了針對傳統(tǒng)出版業(yè)的扶持政策,大量的資本注入和企業(yè)并購使傳統(tǒng)出版業(yè)稍見起色,但是依然存在許多問題。目前,傳統(tǒng)出版業(yè)商品效益低、人工成本高,引起業(yè)內(nèi)互相抄襲、粗制濫造的惡性競爭。加之我國的出版業(yè)結構不均衡、產(chǎn)
[Abstract]:Since the emergence of new network media, the decline of the traditional publishing industry has gradually changed from recessiveness to dominance. The total volume of publishing continues to decline, the sales of physical bookstores have shrunk, and the emergence of new media continues to compress the profit space of the publishing industry. " During the 13th five-year Plan period, the state issued support policies for the traditional publishing industry, a large number of capital injection and mergers and acquisitions made the traditional publishing industry slightly improved, but there are still many problems. At present, the traditional publishing industry has low commodity efficiency and high labor cost, which leads to the vicious competition of plagiarism and plagiarism in the industry. In addition, the structure of publishing industry in China is uneven and the production is not balanced.
【作者單位】: 南京信息工程大學語言文化學院;
【基金】:2015年度大學生實踐創(chuàng)新訓練計劃項目“紙質媒體和電子媒體的‘握手言和’——探尋紙質媒體創(chuàng)新生存策略”(項目編號:201510300010)部分成果
【分類號】:G230.7
[Abstract]:Since the emergence of new network media, the decline of the traditional publishing industry has gradually changed from recessiveness to dominance. The total volume of publishing continues to decline, the sales of physical bookstores have shrunk, and the emergence of new media continues to compress the profit space of the publishing industry. " During the 13th five-year Plan period, the state issued support policies for the traditional publishing industry, a large number of capital injection and mergers and acquisitions made the traditional publishing industry slightly improved, but there are still many problems. At present, the traditional publishing industry has low commodity efficiency and high labor cost, which leads to the vicious competition of plagiarism and plagiarism in the industry. In addition, the structure of publishing industry in China is uneven and the production is not balanced.
【作者單位】: 南京信息工程大學語言文化學院;
【基金】:2015年度大學生實踐創(chuàng)新訓練計劃項目“紙質媒體和電子媒體的‘握手言和’——探尋紙質媒體創(chuàng)新生存策略”(項目編號:201510300010)部分成果
【分類號】:G230.7
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