【摘要】：通過微博賬號"博物雜志"的運(yùn)營方式分析,思考傳統(tǒng)媒體在社交網(wǎng)站的官方賬號的運(yùn)營方式,能否在現(xiàn)有基礎(chǔ)上借鑒"博物模式"開拓市場。"博物雜志"賬號運(yùn)營編輯結(jié)合《博物》雜志自身特點(diǎn),在線為網(wǎng)友解答生活中常見生物物種,語言詼諧幽默,自成風(fēng)格,很受網(wǎng)友歡迎。在粉絲基礎(chǔ)上開辦了小店"博物小館",販?zhǔn)鄣闹苓叜a(chǎn)品也獲得成功。
[Abstract]:Through the analysis of the operation mode of Weibo account "blog magazine", this paper thinks whether the traditional media can use the "blog mode" for reference to open up the market on the existing basis. " Blog magazine account editor combined with the "blog" magazine's own characteristics, online for netizens to answer the common biological species in life, witty and humorous language, their own style, very popular with netizens. On the basis of fans to open a small store "blog pavilion", the sale of peripheral products has also been successful.
【作者單位】： 科學(xué)導(dǎo)報(bào)社;
【分類號】：G230.7-F;G206
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本文編號：2478309