多元文化背景下中國時尚類雜志的發(fā)展
發(fā)布時間：2019-05-13 20:21
【摘要】：隨著社會經(jīng)濟的發(fā)展,出版業(yè)也隨之發(fā)生了巨大的變遷。作為出版業(yè)的一部分時尚類雜志也得到了迅猛的發(fā)展。時尚類雜志在今天已經(jīng)發(fā)展成為了繼電視媒體之后第二大的時尚信息傳播媒體,這樣的傳播地位就不得不引來學(xué)界對此的關(guān)注。傳播媒介的功能不應(yīng)僅限于娛樂,還有更重要的信息傳播、文化傳播等功能。時尚類雜志在中國已經(jīng)有了近30年的發(fā)展歷程,因此,對于其整個的發(fā)展過程我們需要進(jìn)行一次深入的研究論述。 本文通過內(nèi)容分析法及案例分析法等研究手段,對時尚類雜志的特性、發(fā)行模式、市場規(guī)模、當(dāng)前主要的運作模式、困境壁壘進(jìn)行了研究界定與闡述,并形成了五個章節(jié)：在第一、二章中,筆者對時尚類雜志的概念進(jìn)行了界定,并對其發(fā)展歷程進(jìn)行了概括和闡釋；第三章,對中國時尚類雜志的出版?zhèn)鞑キh(huán)境進(jìn)行了分析,并對時尚類雜志在中國出版的特殊性進(jìn)行了概述,又結(jié)合兩個實例對時尚類雜志特殊的發(fā)行模式進(jìn)行了具體分析；第四章中,筆者對當(dāng)下中國時尚類雜志發(fā)展的多元文化背景進(jìn)行了分析和概括,并結(jié)合《ilook》的發(fā)展經(jīng)驗對時尚類雜志在多元文化背景下的出版發(fā)行進(jìn)行了詳細(xì)闡述。第五章,針對我國時尚類雜志的發(fā)展現(xiàn)狀,筆者總結(jié)發(fā)展中存在的問題和對策進(jìn)行了深入的討論,提出了對應(yīng)的兩大應(yīng)對措施,并針對中國的時尚類雜志產(chǎn)業(yè)特點,提出了適用于中國國情的發(fā)展建議,對中國時尚類雜志的發(fā)展趨勢進(jìn)行了分析和展望。 本課題旨在從理論與實證的角度,嘗試為時尚類雜志找出如何跳出受眾人群過窄的窘境以及如何更好的實現(xiàn)在多元文化背景下健康發(fā)展提供解決方案。本文對時尚類雜志在中國多元文化背景下的興起、運作、存在問題及對策方面做了詳盡的研究并提出了自己的觀點,希望對時尚類雜志行業(yè)從業(yè)人員有一定的參考意義。
[Abstract]:With the development of social economy, great changes have taken place in the publishing industry. As a part of the publishing industry, fashion magazines have also developed rapidly. Today, fashion magazines have developed into the second largest fashion information media after television media, which has to attract the attention of the academic community. The function of media should not be limited to entertainment, but also more important functions of information dissemination, cultural communication and so on. Fashion magazines have been developing in China for nearly 30 years. Therefore, we need to carry out an in-depth research and discussion on the whole development process of fashion magazines. By means of content analysis and case analysis, this paper defines and expounds the characteristics, distribution mode, market scale, current main operation mode and predicament barriers of fashion magazines. And formed five chapters: in the first and second chapters, the author defines the concept of fashion magazines, and summarizes and explains its development process; The third chapter analyzes the publishing and communication environment of Chinese fashion magazines, summarizes the particularity of fashion magazines published in China, and analyzes the special distribution mode of fashion magazines with two examples. In the fourth chapter, the author analyzes and summarizes the multicultural background of the development of Chinese fashion magazines, and expounds in detail the publication and distribution of fashion magazines under the background of multiculturalism combined with the development experience of < ilook >. In the fifth chapter, in view of the present situation of the development of fashion magazines in China, the author summarizes the existing problems and countermeasures in the development, puts forward the corresponding two countermeasures, and according to the characteristics of China's fashion magazine industry, This paper puts forward some suggestions for the development of Chinese fashion magazines, and analyzes and looks forward to the development trend of Chinese fashion magazines. The purpose of this paper is to find out how to get out of the dilemma of the audience and how to better realize the healthy development in the context of multiculturalism for fashion magazines from the theoretical and empirical point of view. This paper makes a detailed study on the rise, operation, existing problems and countermeasures of fashion magazines in the context of multiculturalism in China and puts forward their own views, hoping to have certain reference significance for the practitioners of fashion magazines.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G237.5
本文編號：2476166
[Abstract]:With the development of social economy, great changes have taken place in the publishing industry. As a part of the publishing industry, fashion magazines have also developed rapidly. Today, fashion magazines have developed into the second largest fashion information media after television media, which has to attract the attention of the academic community. The function of media should not be limited to entertainment, but also more important functions of information dissemination, cultural communication and so on. Fashion magazines have been developing in China for nearly 30 years. Therefore, we need to carry out an in-depth research and discussion on the whole development process of fashion magazines. By means of content analysis and case analysis, this paper defines and expounds the characteristics, distribution mode, market scale, current main operation mode and predicament barriers of fashion magazines. And formed five chapters: in the first and second chapters, the author defines the concept of fashion magazines, and summarizes and explains its development process; The third chapter analyzes the publishing and communication environment of Chinese fashion magazines, summarizes the particularity of fashion magazines published in China, and analyzes the special distribution mode of fashion magazines with two examples. In the fourth chapter, the author analyzes and summarizes the multicultural background of the development of Chinese fashion magazines, and expounds in detail the publication and distribution of fashion magazines under the background of multiculturalism combined with the development experience of < ilook >. In the fifth chapter, in view of the present situation of the development of fashion magazines in China, the author summarizes the existing problems and countermeasures in the development, puts forward the corresponding two countermeasures, and according to the characteristics of China's fashion magazine industry, This paper puts forward some suggestions for the development of Chinese fashion magazines, and analyzes and looks forward to the development trend of Chinese fashion magazines. The purpose of this paper is to find out how to get out of the dilemma of the audience and how to better realize the healthy development in the context of multiculturalism for fashion magazines from the theoretical and empirical point of view. This paper makes a detailed study on the rise, operation, existing problems and countermeasures of fashion magazines in the context of multiculturalism in China and puts forward their own views, hoping to have certain reference significance for the practitioners of fashion magazines.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G237.5
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，本文編號：2476166
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