【摘要】：改革開放以來,我國的社會經(jīng)濟(jì)獲得了突飛猛進(jìn)地發(fā)展。在企業(yè)發(fā)展過程中,企業(yè)內(nèi)刊作為一種特殊的企業(yè)媒介資源,被越來越多的企業(yè)所重視。《萬科》、《萬通》等企業(yè)內(nèi)刊不僅得到了社會的認(rèn)可,也給企業(yè)帶來了巨大的社會影響力。進(jìn)入21世紀(jì)之后,數(shù)字傳播技術(shù)的突飛猛進(jìn)對于傳統(tǒng)媒體來說機(jī)遇和挑戰(zhàn)并存,但同樣對于企業(yè)媒體的代表企業(yè)內(nèi)刊也帶來了發(fā)展的機(jī)遇,借助先進(jìn)的傳播技術(shù)和變革的傳播觀念,企業(yè)內(nèi)刊走出企業(yè)內(nèi)部,由內(nèi)而外,積極的進(jìn)行變革,發(fā)揮了越來越大的社會影響力。本文從企業(yè)內(nèi)刊的概念入手,通過現(xiàn)狀分析、案例解讀,逐步展示了企業(yè)內(nèi)刊在社會化發(fā)展過程中所遇到的法律、文化和社會觀念等困惑,同時系統(tǒng)總結(jié)了企業(yè)內(nèi)刊在新時代所取得的社會成就,并在現(xiàn)實(shí)的基礎(chǔ)上就企業(yè)內(nèi)刊的未來發(fā)展進(jìn)行展望。
[Abstract]:Since the reform and opening up, the social economy of our country has obtained the rapid development by leaps and bounds. In the process of enterprise development, as a kind of special enterprise media resource, enterprise internal publication has been paid more and more attention by more and more enterprises, such as "Vanke", "Wantong" and other enterprise journals have not only been recognized by the society, It also brings great social influence to enterprises. After entering the 21st century, the rapid development of digital communication technology has brought both opportunities and challenges to the traditional media, but also brought the opportunity for the development of the internal journals of the representative enterprises of the enterprise media. With the help of advanced communication technology and changing communication concept, the internal journals of enterprises go out of the enterprise, change actively from inside to outside, and bring into play more and more social influence. This article starts with the concept of the internal journal of the enterprise, through the analysis of the present situation and the interpretation of the case, gradually shows the puzzlement of the legal, cultural and social concepts encountered in the course of the socialized development of the internal journal of the enterprise. At the same time, this paper systematically summarizes the social achievements of enterprise internal journals in the new era, and looks forward to the future development of enterprise internal journals on the basis of reality.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：G239.2

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 劉傳標(biāo);企業(yè)內(nèi)刊:圖書館亟待開發(fā)與利用的資源[J];國家圖書館學(xué)刊;2001年03期

2 周群雅;;期刊向“整合”要競爭力[J];編輯學(xué)刊;2008年04期

3 王宏銘;;企業(yè)傳媒的生存狀態(tài)及其地位與作用[J];今傳媒;2006年02期

4 胡博;;我國房地產(chǎn)企業(yè)內(nèi)刊的發(fā)展趨勢及辦刊模式芻議[J];出版與印刷;2009年03期

5 陳立敏;;企業(yè)內(nèi)刊研究的學(xué)界缺位及研究焦點(diǎn)概述[J];東南傳播;2008年06期

6 王增明;;聯(lián)合辦刊 企業(yè)刊物能更好地為企業(yè)發(fā)展服務(wù)[J];瀘天化科技;1994年04期

7 黃慶美;;新時期企業(yè)內(nèi)刊的價值與使命[J];企業(yè)家天地下半月刊(理論版);2010年03期

8 崔小花;;三說企業(yè)傳媒[J];企業(yè)文明;2008年10期

9 北京廣播學(xué)院廣告學(xué)院廣告主研究課題組 ,杜國清 ,邵華冬 ,林潔 ,姜s，

本文編號：2466620