改制后大學(xué)出版社的挑戰(zhàn)與對策
發(fā)布時間：2019-04-25 13:07
【摘要】：2005年,我國發(fā)布《關(guān)于深化文化體制改革的若干意見》,要求出版單位轉(zhuǎn)企改制,建立現(xiàn)代化企業(yè)制度。大學(xué)出版社作為出版產(chǎn)業(yè)組成的一個重要部分也被要求參與其中。在很長一段時間內(nèi),圍繞著大學(xué)出版社的特殊性,圍繞著大學(xué)出版社要不要改,怎樣改等問題進(jìn)行了討論甚至爭議,成為該領(lǐng)域研究的熱點問題。2010年,包括大學(xué)出版社在內(nèi)我國的出版產(chǎn)業(yè)改制全部完成。 通過幾年時間的改制,特別在國家文化大繁榮、大發(fā)展政策的影響下,不少大學(xué)出版社抓住改制機遇,競爭力和綜合實力有了明顯提高,逐步成為真正意義上的市場主體。但是,面對改制后外部集團勢力(包括資本勢力)、市場競爭、國際化等等的沖擊,大學(xué)出版社也面臨很大的挑戰(zhàn)。本文在大量文獻(xiàn)調(diào)研的基礎(chǔ)上,結(jié)合業(yè)界人士訪談、實踐調(diào)研與觀察等研究方法,分析了我國大學(xué)出版社改制后的基本情況；對比現(xiàn)實出版環(huán)境,分析改制后我國大學(xué)出版社所面臨的壓力和挑戰(zhàn)；著重思考大學(xué)出版社現(xiàn)階段該如何定位,如何發(fā)揮自身優(yōu)勢,利用數(shù)字技術(shù)手段的革新和讀者日新月異的閱讀需求而不斷提出新的應(yīng)對之策,使得大學(xué)出版社能夠?qū)崿F(xiàn)可持續(xù)的良性發(fā)展。 本文旨在深入了解后改制時代我國大學(xué)出版社的建設(shè)情況,探索適合大學(xué)出版社發(fā)展的應(yīng)對之道,為大學(xué)出版社走出一條有特色的適合自身發(fā)展的道路提出參考意見。大學(xué)出版社的發(fā)展并非一成不變,應(yīng)當(dāng)審時度勢,隨著時代的變化、數(shù)字技術(shù)手段的革新和讀者日新月異的閱讀需求而不斷調(diào)整策略和自身發(fā)展方向,以期走在出版行業(yè)的時代尖端,為我國文化事業(yè)和出版產(chǎn)業(yè)的發(fā)展做出應(yīng)有的貢獻(xiàn)。
[Abstract]:In 2005, China issued some opinions on deepening the reform of cultural system, which requires publishing units to transform into enterprises and set up modern enterprise system. As an important part of the publishing industry, University Press is also required to participate in it. In a long period of time, around the particularity of the university press, around the issue of whether or not to change the university press, how to change, and so on, has been discussed and even disputed, which has become a hot issue in the field of research. In 2010, it became a hot issue in this field. Including university publishing house, the publishing industry reform of our country is complete. After several years of reform, especially under the influence of the policy of great prosperity and development of national culture, many university publishing houses seize the opportunity of reform, improve their competitiveness and comprehensive strength, and gradually become the main body of the market in the real sense. However, facing the impact of external group forces (including capital forces), market competition, internationalization and so on, University Press is also facing great challenges. On the basis of a great deal of literature investigation, this paper analyzes the basic situation after the reform of the university publishing house in our country, combining with the research methods such as interview, practice investigation and observation of the people in the industry. Compared with the real publishing environment, this paper analyzes the pressure and challenge that our university publishing house faces after the reform. This paper focuses on how the University Press should position itself at the present stage, how to make full use of its own advantages, and how to make use of the innovation of digital technology and the readers' rapidly changing reading needs to constantly put forward new countermeasures. So that the University Press can achieve sustainable and benign development. The purpose of this paper is to deeply understand the construction of university press in the post-reform era, to explore the countermeasures suitable for the development of university press, and to put forward some reference suggestions for the university press to step out a characteristic road suitable for its own development. The development of university publishing house is not constant, it should be judged by the current situation. With the change of the times, the innovation of digital technology and the reader's changing reading demand, we should constantly adjust the strategy and the direction of our own development. It is expected to make due contribution to the development of China's cultural cause and publishing industry in order to go to the cutting edge of the publishing industry.
【學(xué)位授予單位】：南京大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G231
本文編號：2465123
[Abstract]:In 2005, China issued some opinions on deepening the reform of cultural system, which requires publishing units to transform into enterprises and set up modern enterprise system. As an important part of the publishing industry, University Press is also required to participate in it. In a long period of time, around the particularity of the university press, around the issue of whether or not to change the university press, how to change, and so on, has been discussed and even disputed, which has become a hot issue in the field of research. In 2010, it became a hot issue in this field. Including university publishing house, the publishing industry reform of our country is complete. After several years of reform, especially under the influence of the policy of great prosperity and development of national culture, many university publishing houses seize the opportunity of reform, improve their competitiveness and comprehensive strength, and gradually become the main body of the market in the real sense. However, facing the impact of external group forces (including capital forces), market competition, internationalization and so on, University Press is also facing great challenges. On the basis of a great deal of literature investigation, this paper analyzes the basic situation after the reform of the university publishing house in our country, combining with the research methods such as interview, practice investigation and observation of the people in the industry. Compared with the real publishing environment, this paper analyzes the pressure and challenge that our university publishing house faces after the reform. This paper focuses on how the University Press should position itself at the present stage, how to make full use of its own advantages, and how to make use of the innovation of digital technology and the readers' rapidly changing reading needs to constantly put forward new countermeasures. So that the University Press can achieve sustainable and benign development. The purpose of this paper is to deeply understand the construction of university press in the post-reform era, to explore the countermeasures suitable for the development of university press, and to put forward some reference suggestions for the university press to step out a characteristic road suitable for its own development. The development of university publishing house is not constant, it should be judged by the current situation. With the change of the times, the innovation of digital technology and the reader's changing reading demand, we should constantly adjust the strategy and the direction of our own development. It is expected to make due contribution to the development of China's cultural cause and publishing industry in order to go to the cutting edge of the publishing industry.
【學(xué)位授予單位】：南京大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G231
【引證文獻(xiàn)】
相關(guān)期刊論文 前1條
1 劉俊敏;慈妍妮;丁偉芳;;出版社組織結(jié)構(gòu)的特點——以大學(xué)出版社為例[J];科技與出版;2013年06期
相關(guān)碩士學(xué)位論文 前1條
1 王宇靜;轉(zhuǎn)企改制下能源類行業(yè)報發(fā)展策略探討[D];南京大學(xué);2013年
，本文編號：2465123
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