【摘要】： 在這個時間與注意力資源短缺,空前強(qiáng)調(diào)效率與閱讀快感的時代,任憑內(nèi)涵多么優(yōu)質(zhì)的報(bào)紙,都需要在形式上做足功夫來吸引讀者。因此,讀圖時代報(bào)紙版面視覺語言的力量就愈發(fā)強(qiáng)大,它能夠有效的向閱讀者傳達(dá)信息,可以通過給文字和圖像附加各種信息,強(qiáng)化或削弱它們的意義,甚至能夠改變原本的含義,不同的版面形式能夠不同程度的吸引讀者的眼球。 實(shí)踐證明,報(bào)紙版面不單是新聞報(bào)道的形式語言和表達(dá)方式,更是占領(lǐng)讀者市場的重要手段和推動力量。面對當(dāng)今報(bào)業(yè)自身的激烈競爭以及廣播電視網(wǎng)絡(luò)等其他各類媒體的沖擊,作為省級機(jī)關(guān)報(bào)的《安徽日報(bào)》其原本的版面形式已越來越不能適應(yīng)社會的發(fā)展需要和讀者需求,它被逐漸非主流化,報(bào)紙的版面革新勢在必行。在此背景下,黨報(bào)也逐漸摒棄以往一成不變的版面設(shè)計(jì),在不完全舍棄黨報(bào)模式的基礎(chǔ)上,呈現(xiàn)全新的視覺版面來爭取更多的受眾和市場。 本文以《安徽日報(bào)》為研究對象,從美術(shù)學(xué)、傳播學(xué)、心理學(xué)、營銷學(xué)等視角對《安徽日報(bào)》版面形式的歷史沿革、發(fā)展歷程、版面內(nèi)容、設(shè)計(jì)特色等方面做多方位、多角度地解析,探究其版面視覺傳播形式的變革動因、變革思路、變革措施等,并試圖在理論分析過程中找出實(shí)踐的不足,提供一些有針對性的建議,借此探索以《安徽日報(bào)》為代表的黨報(bào)版面的未來發(fā)展方向,為其他黨政報(bào)紙的版面變革提供一定的借鑒和參考。
[Abstract]:In this time and the shortage of attention resources, unprecedented emphasis on the times of efficiency and reading pleasure, and how high-quality newspapers are, it is necessary to do enough in the form to attract the reader. Therefore, the power of reading the visual language of the newspaper in the time of reading is more powerful, it can effectively convey the information to the reader, can add various kinds of information to the text and the image, strengthen or weaken the meaning of them, and can even change the original meaning, Different forms of layout can attract readers' eyes to different degrees. The practice has proved that the layout of the newspaper is not only the formal language and the expression of the news report, but also the important means and means of the occupation of the reader's market. In the face of the fierce competition of the newspaper itself and the impact of other types of media such as the radio and television network, as the provincial machine report, the original form of the newspaper has become more and more difficult to meet the development needs of the society and the needs of the readers, and it is gradually non- the trend of the mainstream and the layout of the newspaper In this context, the Party report also gradually abandoned the original version of the layout design, and on the basis of not completely discarding the Party report mode, it presented a brand-new visual layout for more audience In this paper, the history, development course, layout content and design features of the daily paper of Anhui are made from the perspectives of art, communication, psychology and marketing from the perspectives of art, communication, psychology and marketing. This paper, through multi-angle analysis, explores the cause of change, the change of thought, the change measure and so on, and tries to find out the deficiency of practice in the course of the theoretical analysis and provide some targeted suggestions. The future direction of the development of the other party and government newspapers provides one for the change of the layout of the other Party and government newspapers
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G213

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 武曉波;框架理論視角下黨報(bào)和都市報(bào)民生新聞的比較研究[D];安徽大學(xué);2011年

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本文編號：2462909