【摘要】：數(shù)字出版產(chǎn)業(yè)一直是技術(shù)服務(wù)商占據(jù)中心地位,近年來,數(shù)字出版已呈現(xiàn)群雄逐鹿的局面。技術(shù)服務(wù)商不斷嘗試涉足內(nèi)容生產(chǎn)領(lǐng)域,與傳統(tǒng)出版企業(yè)的矛盾日益凸顯。傳統(tǒng)出版企業(yè)在數(shù)字化轉(zhuǎn)型過程中面臨被邊緣化的危險(xiǎn),不少大的出版社和出版集團(tuán)也不再滿足于內(nèi)容服務(wù)商的定位,開始全面涉足數(shù)字出版領(lǐng)域。從理論上來看,數(shù)字出版產(chǎn)業(yè)鏈上的各主體——內(nèi)容服務(wù)商、技術(shù)服務(wù)商、平臺運(yùn)營商、電信運(yùn)營商、渠道商、終端制造商等都有整合產(chǎn)業(yè)鏈的可能性。因此,作為數(shù)字出版主要的內(nèi)容生產(chǎn)者,對自己手中數(shù)字內(nèi)容資源進(jìn)行有效的管理以在產(chǎn)業(yè)鏈中占據(jù)主體地位日益引起出版企業(yè)的重視。 當(dāng)前數(shù)字出版產(chǎn)業(yè)鏈的利益分配格局不甚理想,產(chǎn)業(yè)鏈條存在種種問題,作為數(shù)字出版核心環(huán)節(jié)的內(nèi)容提供商——傳統(tǒng)出版企業(yè)尚未在數(shù)字出版產(chǎn)業(yè)鏈中依據(jù)核心優(yōu)勢和競爭力占據(jù)主體地位。論文研究出版企業(yè)如何對手中的數(shù)字內(nèi)容進(jìn)行合理開發(fā)和利用,從而在數(shù)字出版產(chǎn)業(yè)鏈中占據(jù)有利地位。 論文通過大量的文獻(xiàn)調(diào)研和分析,提出研究的理論框架,通過大規(guī)模問卷調(diào)查和重點(diǎn)個案分析,明確我國當(dāng)前數(shù)字內(nèi)容管理的現(xiàn)狀,以充分挖掘數(shù)字內(nèi)容的潛在價值。然后,提出出版企業(yè)數(shù)字內(nèi)容管理的對策,重組業(yè)務(wù)流程,構(gòu)建數(shù)字內(nèi)容管理平臺,創(chuàng)新數(shù)字內(nèi)容運(yùn)營模式。首先界定了出版企業(yè)數(shù)字內(nèi)容管理問題,然后分析了出版企業(yè)數(shù)字內(nèi)容管理的必要性。數(shù)字內(nèi)容管理對出版企業(yè)而言,并不僅僅是完成數(shù)字內(nèi)容資源的收集和儲存,而應(yīng)該是根據(jù)統(tǒng)一的標(biāo)準(zhǔn)和規(guī)范,利用先進(jìn)數(shù)字內(nèi)容管理技術(shù),將出版企業(yè)的出版資源以及特色數(shù)字內(nèi)容進(jìn)行數(shù)字化整理和結(jié)構(gòu)化標(biāo)識,建立基礎(chǔ)數(shù)據(jù)庫,通過統(tǒng)一規(guī)范的管理平臺管理和運(yùn)營數(shù)字內(nèi)容。其次,分析了我國出版企業(yè)在數(shù)字內(nèi)容管理方面的探索和存在的問題,戰(zhàn)略定位混亂,管理觀念有待轉(zhuǎn)變;資本投入不足,整合實(shí)力有待加強(qiáng);標(biāo)準(zhǔn)規(guī)范不一,管理機(jī)制有待規(guī)范;版權(quán)侵權(quán)嚴(yán)重,盈利模式有待創(chuàng)新;信息孤島林立,內(nèi)容資源有待整合。再次提出了出版企業(yè)數(shù)字內(nèi)容管理的對策:構(gòu)建數(shù)字出版行業(yè)聯(lián)盟,重組業(yè)務(wù)流程;搭建數(shù)字內(nèi)容管理平臺,實(shí)現(xiàn)知識共享;創(chuàng)新數(shù)字內(nèi)容運(yùn)營模式,深化內(nèi)容服務(wù)。最終實(shí)現(xiàn)對數(shù)字內(nèi)容資源的科學(xué)有效管理。
[Abstract]:Digital publishing industry has always been the central position of technical service providers. In recent years, digital publishing has presented a group of strikers. Technical service providers continue to try to dabble in the field of content production, and the conflict with traditional publishing enterprises is increasingly prominent. The traditional publishing enterprises face the danger of being marginalized in the process of digital transformation, and many big publishing houses and publishing groups are no longer satisfied with the orientation of content service providers, and begin to get involved in the field of digital publishing in an all-round way. In theory, the main bodies in the digital publishing industry chain-content service provider, technical service provider, platform operator, telecom operator, channel provider, terminal manufacturer and so on-have the possibility to integrate the industrial chain. Therefore, as the main content producer of digital publishing, the publishing enterprises pay more and more attention to the effective management of digital content resources in their own hands in order to occupy the dominant position in the industry chain. At present, the profit distribution pattern of the digital publishing industry chain is not ideal, and there are various problems in the industrial chain. As the core content provider of digital publishing, the traditional publishing enterprise has not occupied the dominant position according to the core advantage and competitiveness in the digital publishing industry chain. This paper studies how to develop and utilize the digital content reasonably, so as to occupy a favorable position in the digital publishing industry chain. Through a large number of literature research and analysis, this paper puts forward the theoretical framework of the research, through the large-scale questionnaire survey and key case analysis, to clarify the current situation of digital content management in China, in order to fully tap the potential value of digital content. Then, it puts forward the countermeasures of digital content management in publishing enterprises, reorganizes the business process, constructs the digital content management platform, and innovates the operation mode of digital content. This paper first defines the issue of digital content management in publishing enterprises, and then analyzes the necessity of digital content management in publishing enterprises. For publishing enterprises, digital content management is not only to complete the collection and storage of digital content resources, but also to make use of advanced digital content management technology according to unified standards and norms. The publishing resources and characteristic digital content of publishing enterprises are digitally organized and structurally marked, the basic database is established, and the digital content is managed and operated through a unified and standardized management platform. Secondly, it analyzes the exploration and existing problems in digital content management of publishing enterprises in our country, the strategic orientation is confused, the management concept needs to be changed, the capital investment is insufficient, the integration strength needs to be strengthened, and the management concept needs to be changed. The standard is different, the management mechanism needs to be standardized, the copyright infringement is serious, the profit mode is to be innovated, the information island is abundant, the content resource needs to be integrated. Thirdly, it puts forward the countermeasures of digital content management in publishing enterprises, such as constructing digital publishing industry alliance, reorganizing business process, building digital content management platform, realizing knowledge sharing, innovating digital content operation mode and deepening content service. Finally, the scientific and effective management of digital content resources is realized.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：G231-F

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本文編號：2460216