【摘要】：在媒介融合時代,對選題資源進(jìn)行全媒體開發(fā)利用,實現(xiàn)金媒體經(jīng)營,是新聞出版?zhèn)髅浇?jīng)營的新趨勢。以圖書為基點,將選題資源進(jìn)行全媒體開發(fā)利用的視角有二:一是利用各種媒介的選題資源策劃出版圖書,二是將圖書選題資源開發(fā)成各種媒介產(chǎn)品。國家、政府必須進(jìn)一步深化新聞出版?zhèn)髅襟w制乃至整個文化體制的改革,徹底消除媒介融合的體制性阻力,切實建立起與全媒體出版、經(jīng)營、傳播相適應(yīng)的體制、機制。
[Abstract]:In the era of media fusion, it is a new trend for press and publication media to develop and utilize all-media resources to realize the management of golden media. On the basis of books, there are two perspectives of all-media development and utilization of the selected topic resources: one is to plan and publish books by using the selection resources of various media, the other is to develop the selected topics resources into various media products. The state and the government must further deepen the reform of the press and publication media system and even the whole cultural system, thoroughly remove the institutional resistance of the media integration, and establish a system and mechanism that adapts to the publication, operation and dissemination of the whole media.
【作者單位】： 湖南師范大學(xué)新聞與傳播學(xué)院;
【分類號】：G239.2-F
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本文編號：2453535