發(fā)布時(shí)間：2019-03-31 08:30

【摘要】：新聞標(biāo)題是對(duì)一則新聞最有價(jià)值的內(nèi)容的濃縮、概括和提煉。新聞報(bào)道的具體內(nèi)容，能否為受眾所選擇、所接受，很大一部分取決于新聞標(biāo)題的好壞。而在新媒體迅速崛起的今天，人們獲取新聞資訊的渠道日益多樣化，傳媒市場(chǎng)競(jìng)爭(zhēng)更加激烈。在這種環(huán)境之下，作為傳統(tǒng)媒介的報(bào)紙，自身承受的生存壓力更大。因此，報(bào)紙新聞改革已經(jīng)是勢(shì)在必行。而這種改革中，最先得到體現(xiàn)的，自然是“重中之重”的報(bào)紙新聞標(biāo)題。近年來(lái)，報(bào)紙新聞標(biāo)題，無(wú)論從詞匯、表現(xiàn)形式，還是從對(duì)社會(huì)流行元素的吸收上；無(wú)論是晚報(bào)、都市報(bào)之類的生活服務(wù)性報(bào)紙，還是作為機(jī)關(guān)報(bào)的黨報(bào)，都可以看出顯著的變化。報(bào)紙新聞標(biāo)題，正在悄悄地向趣味化方向，發(fā)生著轉(zhuǎn)變。 本文在已有的關(guān)于報(bào)紙新聞標(biāo)題研究的基礎(chǔ)上，以《人民日?qǐng)?bào)》、《光明日?qǐng)?bào)》等黨報(bào)的新聞標(biāo)題為樣本，從信息傳播的角度出發(fā)，運(yùn)用語(yǔ)言學(xué)理論，同時(shí)借鑒新聞傳播學(xué)、社會(huì)學(xué)、文化學(xué)等其他學(xué)科的理論和方法，分析了黨報(bào)新聞標(biāo)題越加趣味化的發(fā)展趨勢(shì)，，并進(jìn)一步探討了其表現(xiàn)形式、產(chǎn)生的原因以及這種趨勢(shì)發(fā)展的功用和價(jià)值等，最后對(duì)新聞標(biāo)題口語(yǔ)化的規(guī)范問(wèn)題提出了一些個(gè)人的看法。
[Abstract]:News headlines are the concentration, generalization, and refinement of the most valuable content of a piece of news. The specific content of the news report, whether or not it is chosen and accepted by the audience, depends largely on the good or bad news headlines. With the rapid rise of new media, the channels of obtaining news information are becoming more and more diversified, and the competition in the media market is more and more fierce. In this environment, newspapers, as traditional media, bear greater pressure to survive. Therefore, the newspaper news reform is already imperative. And this kind of reform, the first to be reflected, is naturally the "top priority" newspaper news headlines. In recent years, newspaper news headlines, no matter from the vocabulary, the form of expression, or from the absorption of the elements of social popularity; Significant changes can be seen in evening newspapers, city newspapers and other life-serving newspapers, as well as party newspapers as organ newspapers. Newspaper news headlines, quietly to the direction of interest, is changing. On the basis of the existing research on newspaper news headlines, this paper takes the headlines of party newspapers such as People's Daily and Guangming Daily as samples, starting from the angle of information dissemination, applying linguistic theory and learning from journalism and communication at the same time. Based on the theories and methods of sociology, culturology and other disciplines, this paper analyzes on the development trend of the increasing interest in the headlines of the party newspapers, and further probes into its manifestation, causes and functions and values of this trend of development, and so on. Finally, this paper puts forward some personal views on the standardization of news headline colloquial.
【學(xué)位授予單位】：重慶師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G213

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