【摘要】：隨著微信功能的不斷增強(qiáng),除了個(gè)人用戶,很多企業(yè)也入駐微信平臺(tái),期刊也不例外。文章從微信功能的角度出發(fā),對(duì)期刊利用微信傳播所具有的優(yōu)勢(shì)和劣勢(shì)進(jìn)行分析,提出期刊利用微信發(fā)展的應(yīng)對(duì)策略,促使期刊利用微信傳播來(lái)占領(lǐng)日益增加的網(wǎng)絡(luò)讀者市場(chǎng)。
[Abstract]:With the unceasing enhancement of WeChat function, many enterprises are also stationed on WeChat platform, besides individual users, and periodicals are no exception. From the point of view of WeChat function, this paper analyzes the advantages and disadvantages of journal using WeChat communication, and puts forward the countermeasures of using WeChat to promote periodicals to use WeChat to occupy the increasing market of network readers.
【作者單位】： 沈陽(yáng)農(nóng)業(yè)大學(xué)出版部;
【分類號(hào)】：G237.5
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本文編號(hào)：2447207