發(fā)布時間：2019-03-17 10:06

【摘要】：近年來,我國幼兒圖書市場發(fā)展迅速,呈現(xiàn)出空前繁榮的景象。這一方面說明我國家庭對幼兒早期教育的重視,逐步形成了巨大的幼兒圖書購買市場；另一方面也說明在出版、宣傳、銷售方面,各出版單位對幼兒圖書市場有了足夠的認識。然而,目前幼兒圖書市場的現(xiàn)狀卻令人堪憂,主要原因在于幼兒圖書出版理念的偏差；家長為幼兒選購圖書的動機較為單一、購書理念偏向性明顯、缺乏必要的購書指導(dǎo)原則、圖書選擇與價值定位具有求知與求實取向；幼兒圖書市場商業(yè)化傾向嚴重,背離了兒童本位觀的理念。 在幼兒圖書市場中,“兒童本位”就是以兒童為本,其中包括三層涵義：幼兒圖書的編輯要凸顯對幼兒主體地位的肯定,強調(diào)兒童的主體性、核心性和重心性；家長在為幼兒選購圖書的出發(fā)點和落腳點是幼兒自身的興趣和需要,體現(xiàn)著一種思維方式的轉(zhuǎn)變；幼兒圖書市場自身建設(shè)的需要,實現(xiàn)幼兒圖書市場的良性發(fā)展。 本研究內(nèi)容共六章,其中第一章為引言：探討了本研究的緣起及意義,介紹了研究的理論基礎(chǔ)、研究思路、內(nèi)容、方法,對兒童本位觀相關(guān)文獻進行了梳理和分析,并對已有的國內(nèi)外幼兒圖書市場現(xiàn)狀調(diào)查進行了綜述,為本文的研究奠定了一定的基礎(chǔ)。 第二章為兒童本位觀與幼兒圖書市場：探討了兒童本位觀涵義和結(jié)構(gòu)及其與幼兒圖書市場有機融合的關(guān)系。 第三章為研究設(shè)計與實施：對幼兒圖書市場的現(xiàn)狀進行調(diào)查研究,介紹了調(diào)查的目的、對象、方法及工具,研究的步驟和調(diào)查數(shù)據(jù)的統(tǒng)計與分析,通過對幼兒家長的問卷調(diào)查和訪談,得到關(guān)于幼兒圖書市場現(xiàn)狀的數(shù)據(jù),使用SPSS統(tǒng)計軟件對數(shù)據(jù)進行統(tǒng)計分析,實施對幼兒圖書市場的現(xiàn)狀進行調(diào)查研究。 第四章為結(jié)果與討論：通過調(diào)查發(fā)現(xiàn)幼兒圖書市場明顯存在著兒童本位觀理念的缺失,具體表現(xiàn)在：幼兒圖書出版編輯方面,幼兒家長購書指導(dǎo)原則方面；幼兒圖書市場自身建設(shè)與管理方面。通過數(shù)據(jù)統(tǒng)計分析得出調(diào)查結(jié)果,從中發(fā)現(xiàn)問題。 第五章為調(diào)查研究的實施策略：主要針對幼兒圖書市場兒童本位觀缺失的表現(xiàn),提出了優(yōu)化幼兒圖書市場應(yīng)采取的策略。 第六章為結(jié)論及創(chuàng)新與局限：總結(jié)了本研究的結(jié)論,并分析了研究的創(chuàng)新之處與局限
[Abstract]:In recent years, the children's book market of our country develops rapidly, presents the unprecedented prosperity scene. On the one hand, it shows that families attach great importance to early childhood education and has gradually formed a huge purchase market for children's books; on the other hand, it also shows that in the aspects of publication, publicity and sales, the publishing units have enough knowledge of the market for children's books. However, the current situation of children's books market is worrying, mainly because of the deviation of the concept of children's books publishing; The motivation of parents to buy books for young children is relatively single, the idea of purchasing books is obviously biased, there is no necessary guiding principle of purchasing books, the choice of books and the orientation of value have the orientation of seeking knowledge and seeking reality. The commercialization tendency of children's books market is serious, which deviates from the concept of children's standard. In the market of children's books, "children's standard" is based on children, which includes three meanings: the editor of children's books should highlight the affirmation of the child's subject status, emphasize the child's subjectivity, the core and the centrality of the children; The parents' starting point and ending point of purchasing books for young children is their own interests and needs, which reflects the transformation of a kind of thinking mode, and the needs of the self-construction of the market for children's books to realize the benign development of the market for children's books. The first chapter is introduction: the origin and significance of this study are discussed, and the theoretical basis, research ideas, contents and methods of the research are introduced, and the literature related to the concept of children's standard is combed and analyzed. And the survey of the present situation of the domestic and foreign infant books market is summarized, which lays a certain foundation for the research of this paper. The second chapter is about the concept of children's standard and the market of children's books: it probes into the meaning and structure of the concept of children's standards and the relationship between them and the organic integration of the market of children's books. The third chapter is the research design and implementation: the present situation of the infant book market is investigated and studied, the purpose, object, methods and tools of the survey are introduced, the steps of the research and the statistics and analysis of the survey data are introduced. Through the questionnaire survey and interview with the parents of young children, the data about the present situation of children's books market are obtained. The data are statistically analyzed by using SPSS software, and the present situation of the children's books market is investigated and studied. The fourth chapter is the result and discussion: through the investigation it is found that there is a clear lack of the concept of children's standard in the infant book market, which is manifested in the following aspects: the publishing and editing of children's books, the guiding principles of children's parents' purchase of books; Children's book market self-construction and management. Through the statistical analysis of the data to get the results of the survey, found problems. The fifth chapter is the implementation strategy of the investigation: aiming at the performance of the lack of children's standard in the preschool books market, this paper puts forward the strategies that should be adopted to optimize the children's books market. The sixth chapter is the conclusion and innovation and limitation: the conclusion of this study is summarized, and the innovation and limitation of the research are analyzed.
【學(xué)位授予單位】：沈陽師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：G239.2-F

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