【摘要】：互聯(lián)網(wǎng)電子雜志作為一種網(wǎng)絡(luò)傳播媒體已經(jīng)不再是新生事物,現(xiàn)在已經(jīng)被大眾,特別是80后、90后的年青一代所接受。這個(gè)年青的群體又多為高校學(xué)生甚至是高中學(xué)生,他們大部分是互聯(lián)網(wǎng)電子雜志的閱讀者,有一小部分人不甘于被動(dòng)的成為接受者,而積極主動(dòng)的成為電子雜志的編寫和制作者。多媒體電子雜志是由文字、圖片、動(dòng)畫、視頻所組成的新型的網(wǎng)上雜志,與紙質(zhì)雜志相比,它的傳播速度更快,范圍更廣,更新更及時(shí),更環(huán)保,成本更為低廉。那么多媒體電子雜志在各大高校的運(yùn)用情況如何?取得了怎樣的效果?是否達(dá)到了一個(gè)理想的狀態(tài)?應(yīng)該怎樣運(yùn)用好電子雜志這一新型媒體工具做好高校的文化宣傳工作,這是本文竭力想探討的問題。 本文以高�；ヂ�(lián)網(wǎng)多媒體電子雜志傳播效果為研究主題,以幾個(gè)具有代表性的高校的互聯(lián)網(wǎng)電子雜志為考察重點(diǎn),通過問卷調(diào)查法、訪談法、觀察法,全面了解中國高校電子雜志的應(yīng)用及傳播實(shí)際效果。本文通過5個(gè)部分展開論述。第一部分梳理電子雜志的屬性及其在中國的運(yùn)用發(fā)展?fàn)顩r；第二部分調(diào)研中國211高校多媒體電子雜志的現(xiàn)狀；第三部分綜合分析調(diào)研數(shù)據(jù),挖掘其中基本要素和問題；第四部分深入剖析調(diào)研結(jié)果的成因；第五部分總結(jié)出改善電子雜志傳播效果的思路,進(jìn)一步擴(kuò)大高校電子雜志的影響力,使其成為更有生命力的網(wǎng)絡(luò)傳播載體。
[Abstract]:As a kind of network communication media, Internet electronic magazine is no longer a new thing, and has been accepted by the public, especially the post-80s and post-90s generation. This group of young people are mostly college students and even high school students. Most of them are readers of electronic magazines on the Internet. A small number of them are not willing to be passive recipients. And actively become the author and producer of electronic magazines. Multimedia electronic magazine is a new type of online magazine composed of text, picture, animation and video. Compared with paper magazine, it spreads faster, has a wider range, updates more timely, is more environmentally friendly and cheaper. What about the application of multimedia electronic magazines in colleges and universities? What results have been achieved? Have you reached an ideal state? How to make good use of electronic magazine, a new media tool, to do a good job of cultural propaganda in colleges and universities is a problem this paper tries to explore. This paper focuses on the dissemination effect of multimedia electronic magazines in colleges and universities, and focuses on the Internet electronic magazines of several representative colleges and universities, through questionnaire survey, interview and observation. A comprehensive understanding of the application and dissemination of electronic journals in Chinese universities and colleges. This paper is discussed in five parts. The first part combs the attribute of electronic magazine and its application and development in China; the second part investigates the current situation of 211 college multimedia electronic magazine in China; the third part synthetically analyzes the survey data, excavates the basic elements and problems; The fourth part deeply analyzes the causes of the investigation results; the fifth part summarizes the ideas to improve the dissemination of electronic magazines and further expand the influence of college electronic magazines to become a more viable network communication carrier.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：G237.6

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 張婷;出版集團(tuán)企業(yè)內(nèi)刊辦刊策略分析[D];山西大學(xué);2012年

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本文編號(hào)：2425785