【摘要】：之所以要向《中國記者》的讀者推薦這樣一個書單,主要有三個原因:第一,互聯(lián)網(wǎng)業(yè)界逐漸達成了一個共識:互聯(lián)網(wǎng)的業(yè)態(tài)特性已經(jīng)發(fā)生了根本性的轉變,用一個詞來概括,就是"互聯(lián)網(wǎng)下半場";第二,傳統(tǒng)媒體從飽受互聯(lián)網(wǎng)沖擊,到兩者相互融合,現(xiàn)在已經(jīng)探索出一些門道,更需要及時認知到互聯(lián)網(wǎng)正在發(fā)生的重大轉變。第三,我本人在不同形態(tài)的媒體工作多年,同時又密切關注互聯(lián)網(wǎng)的發(fā)展變化。最近,中國人民大學出版社出版了我的一本新書《互聯(lián)網(wǎng)商業(yè)的下半場:打造以人性為圓心、以科技為半徑的商業(yè)模式》。這是我最近兩年思考與研究的成果,可以為媒體決策者提供參考,所以不顧王婆賣瓜之嫌,為大家提供了這樣一份主題書單。
[Abstract]:There are three main reasons why it is necessary to recommend such a book list to the readers of "China reporters". First, the Internet industry has gradually reached a consensus that the characteristics of the Internet's business form have undergone a fundamental change, which can be summed up in one word. Is "the second half of the Internet"; Second, the traditional media from the impact of the Internet, to the integration of the two, has now explored some ways, more timely need to recognize the Internet is undergoing a major change. Third, I have worked in different forms of media for many years, while closely watching the development of the Internet. Recently, Renmin University of China Press published my new book, second half of Internet Commerce: building a Business Model with Human Nature as its Center and Technology as its Radius. This is the result of my thinking and research in the last two years, which can provide a reference for media decision-makers. Therefore, despite the suspicion of Wang Po selling melons, I have provided you with such a list of books on the subject.
【分類號】：G236
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本文編號：2413031