新時期報刊標(biāo)題制作策略——以《今日生活報》為例
發(fā)布時間:2019-01-21 08:20
【摘要】:正俗話說,"看書看皮,看報看題"。無論是對一張報紙,還是對一份期刊,形象生動、通俗易懂而又獨具匠心、不落俗套的標(biāo)題,總會讓人眼前一亮,并能很快讓讀者產(chǎn)生良好的"第一印象",進而將讀者帶入到報刊所要傳播的內(nèi)容中去。創(chuàng)刊于2007年的《今日生活報》,是一份隸屬于合肥報業(yè)傳媒集團的都市時尚生活類報紙,也是安徽省唯一一份生活類周刊。自創(chuàng)辦至今,該報已逐漸成為引導(dǎo)本土?xí)r尚生活的風(fēng)向標(biāo),特別是近三年來,在紙媒市場下滑的趨勢
[Abstract]:As the saying goes, "read a book to look at the skin, read the newspaper to see the problem." Whether it is for a newspaper or a periodical, the image is vivid, easy to understand and original, and unconventional titles are always bright and quick to give readers a good "first impression." Then the reader will be brought into the newspaper to spread the content. Founded in 2007, "Daily Today" is a newspaper belonging to Hefei newspaper and Media Group. It is also the only living weekly in Anhui Province. Since its inception, the newspaper has gradually become a vane to guide local fashion life, especially in the last three years, the decline in the print media market trend
【作者單位】: 合肥報業(yè)傳媒集團;
【分類號】:G213
本文編號:2412475
[Abstract]:As the saying goes, "read a book to look at the skin, read the newspaper to see the problem." Whether it is for a newspaper or a periodical, the image is vivid, easy to understand and original, and unconventional titles are always bright and quick to give readers a good "first impression." Then the reader will be brought into the newspaper to spread the content. Founded in 2007, "Daily Today" is a newspaper belonging to Hefei newspaper and Media Group. It is also the only living weekly in Anhui Province. Since its inception, the newspaper has gradually become a vane to guide local fashion life, especially in the last three years, the decline in the print media market trend
【作者單位】: 合肥報業(yè)傳媒集團;
【分類號】:G213
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