【摘要】：近年來,互聯(lián)網(wǎng)迅速發(fā)展逐漸地改變了人們的閱讀習(xí)慣和方式,加之行業(yè)競爭態(tài)勢和企業(yè)內(nèi)部問題的反復(fù)出現(xiàn),潛移默化地推動著傳統(tǒng)出版社知識服務(wù)的轉(zhuǎn)型發(fā)展。本文以傳統(tǒng)出版社知識服務(wù)為研究對象,將其置于商業(yè)競爭環(huán)境中,總結(jié)了出版社的轉(zhuǎn)型背景和挑戰(zhàn),分析了出版社傳統(tǒng)產(chǎn)業(yè)價(jià)值鏈運(yùn)作現(xiàn)狀和特點(diǎn);最后提出了"旋轉(zhuǎn)門"模式來應(yīng)對轉(zhuǎn)型挑戰(zhàn),分析了各角色如何實(shí)現(xiàn)無縫對接,歸納了此模式下如何產(chǎn)生網(wǎng)絡(luò)效應(yīng)式的價(jià)值激增,以促使產(chǎn)業(yè)價(jià)值鏈潛在價(jià)值的涌現(xiàn),并克服內(nèi)、外部阻力以求得更好發(fā)展。
[Abstract]:In recent years, the rapid development of the Internet has gradually changed people's reading habits and ways, coupled with the repeated emergence of competition and internal problems in enterprises, which has pushed forward the transformation and development of traditional publishing house knowledge services. This paper takes the knowledge service of the traditional publishing house as the research object, puts it in the commercial competition environment, summarizes the background and challenge of the transformation of the publishing house, and analyzes the present situation and characteristics of the operation of the traditional industry value chain of the publishing house. Finally, this paper puts forward the "revolving door" mode to meet the challenge of transformation, analyzes how to realize the seamless docking of each role, sums up how to produce the value surge of network effect under this mode, in order to promote the emergence of the potential value of the industrial value chain. And overcome internal and external resistance for better development.
【作者單位】： 科學(xué)出版社成都有限責(zé)任公司;電子科技大學(xué)經(jīng)濟(jì)與管理學(xué)院;
【分類號】：G230.7
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本文編號：2396513