高鐵時代旅客閱讀需求分析
發(fā)布時間:2018-12-28 08:03
【摘要】:鐵路作為大眾化交通工具,擁有龐大消費群體,大部分旅客旅途過程中都處于空閑狀態(tài);因此,鐵路可以說是目前紙質(zhì)圖書具有大幅發(fā)展?jié)摿Φ囊活惽馈N恼聦⑨槍Ω哞F旅客群體在站車閱讀環(huán)境下所表現(xiàn)出的閱讀傾向進(jìn)行分析,剖析旅客的閱讀偏好,從而起到指導(dǎo)站車圖書的出版、豐富旅客精神生活、服務(wù)鐵路文化建設(shè)的作用。
[Abstract]:Railway, as a popular means of transportation, has a large consumer group, and most of the passengers are idle during the journey. Therefore, the railway is a kind of channel with great potential for the development of paper books at present. The article will analyze the reading tendency of the high-speed railway passenger group under the environment of standing car reading, and analyze the reading preference of the passenger, so as to guide the publication of the stop car book and enrich the spiritual life of the passenger. Serve the role of railway cultural construction.
【作者單位】: 中國鐵道出版社;
【分類號】:G239.2
本文編號:2393706
[Abstract]:Railway, as a popular means of transportation, has a large consumer group, and most of the passengers are idle during the journey. Therefore, the railway is a kind of channel with great potential for the development of paper books at present. The article will analyze the reading tendency of the high-speed railway passenger group under the environment of standing car reading, and analyze the reading preference of the passenger, so as to guide the publication of the stop car book and enrich the spiritual life of the passenger. Serve the role of railway cultural construction.
【作者單位】: 中國鐵道出版社;
【分類號】:G239.2
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