【摘要】：微信作為新一代自媒體傳播平臺(tái),具有得天獨(dú)厚的傳播優(yōu)勢(shì)。在閱讀方式、傳播方式上,微信公眾號(hào)與出版社需求高度契合,兩者的結(jié)合使得傳播更有效率。然而,由于出版社在使用微信平臺(tái)運(yùn)營時(shí)存在理解和觀念上的偏差,使得這種傳播優(yōu)勢(shì)未能得到充分發(fā)揮,加上微信公眾號(hào)在傳播價(jià)值定位和后期維護(hù)等方面存在的困境,出版社亟須轉(zhuǎn)變傳播觀念,加強(qiáng)人才隊(duì)伍建設(shè),促進(jìn)微信平臺(tái)的良性運(yùn)營。
[Abstract]:WeChat as a new generation of self-media communication platform, with unique advantages of communication. In the way of reading and communication, the public number of WeChat accords with the demand of publishing house highly, and the combination of the two makes communication more efficient. However, due to the deviation of understanding and concept in the use of WeChat platform, this communication advantage has not been brought into full play, in addition to the difficulties of WeChat public number in the positioning of communication value and the later maintenance, etc. Publishing houses must change the concept of communication, strengthen the construction of talent team, and promote the sound operation of WeChat platform.
【作者單位】： 鄭州工程技術(shù)學(xué)院;
【分類號(hào)】：G230.7

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