【摘要】：商務(wù)印書館旗下的《婦女雜志》,其圖書廣告主要包括新版圖書信息、圖書預(yù)約信息和圖書促銷信息等形態(tài);針對(duì)不同的圖書或受眾,綜合運(yùn)用了說服、連續(xù)刊載等傳播技巧,主次有別、區(qū)別對(duì)待�！秼D女雜志》的圖書廣告也體現(xiàn)了社會(huì)文化建構(gòu)功能和對(duì)近代女性角色的塑造效果。
[Abstract]:The "Women's Magazine" of the Commercial Press mainly includes the new edition of book information, book reservation information and book promotion information. According to different books or audiences, the communication techniques such as persuasion and continuous publication are used synthetically, with different priorities and different treatment. The book advertisement of Women's Magazine also embodies the function of social and cultural construction and the effect of shaping modern women's role.
【作者單位】： 河北大學(xué);河北科技大學(xué);河北省地震局;
【分類號(hào)】：G239.29

【參考文獻(xiàn)】

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本文編號(hào)：2390546