【摘要】：摘要：隨著出版社轉(zhuǎn)企改制、合并重組大幕的拉開,以及國(guó)家對(duì)民營(yíng)書業(yè)的政策放寬,加之外資出版企業(yè)的虎視眈眈,國(guó)內(nèi)出版業(yè)即將形成新的競(jìng)爭(zhēng)格局,圖書市場(chǎng)競(jìng)爭(zhēng)日趨激烈。越來越多的出版企業(yè)在企業(yè)以及員工的管理方面受到了嚴(yán)峻挑戰(zhàn),員工的能力與活力已經(jīng)成為企業(yè)發(fā)展的根本推動(dòng)力。在這種情況下,出版企業(yè)如何健全、強(qiáng)化人力資源管理,有效地激勵(lì)廣大企業(yè)員工的課題就成為出版企業(yè)考慮的關(guān)鍵問題。 本文以員工激勵(lì)機(jī)制為切入點(diǎn),選擇中國(guó)國(guó)內(nèi)出版行業(yè)的領(lǐng)頭羊——M出版集團(tuán)為樣本。首先對(duì)選題的背景做了介紹,從探討激勵(lì)機(jī)制等的概念入手,綜述了西方經(jīng)典激勵(lì)理論以及國(guó)內(nèi)目前出版業(yè)激勵(lì)機(jī)制的研究現(xiàn)狀。在此理論基礎(chǔ)上,從M出版集團(tuán)的現(xiàn)狀出發(fā),通過問卷調(diào)查等形式,經(jīng)過一系列調(diào)研、統(tǒng)計(jì)、分析,充分調(diào)查了解集團(tuán)員工的需求期望,系統(tǒng)剖析M出版集團(tuán)現(xiàn)行激勵(lì)機(jī)制存在的問題。并在論文的最后一部分,在之前研究的基礎(chǔ)上,有針對(duì)性地提出了M出版集團(tuán)員工激勵(lì)政策的設(shè)計(jì)方案。 本論文旨在促使企業(yè)改善現(xiàn)有激勵(lì)機(jī)制,為員工制定合理的激勵(lì)機(jī)制方案,從而加強(qiáng)員工對(duì)企業(yè)的歸屬感,提高員工的工作積極性和對(duì)企業(yè)的忠誠(chéng)度,也為企業(yè)的進(jìn)一步發(fā)展提供人才保障。從而使M出版集團(tuán)在改制后,即使是面對(duì)激烈的市場(chǎng)競(jìng)爭(zhēng),也能從容地面對(duì)競(jìng)爭(zhēng)壓力,提高自身競(jìng)爭(zhēng)力,實(shí)現(xiàn)跨越式發(fā)展。
[Abstract]:Absrtact: with the reform of publishing house, the opening of merger and reorganization, the relaxation of national policy on private book industry and the covetousness of foreign-funded publishing enterprises, the domestic publishing industry is about to form a new competitive pattern. The book market is becoming increasingly competitive. More and more publishing enterprises are faced with severe challenges in the management of enterprises and employees. The ability and vitality of employees have become the fundamental driving force for the development of enterprises. In this case, how to improve the publishing enterprise, strengthen the human resource management, and effectively encourage the majority of enterprise staff has become the key issue for the publishing enterprise to consider. This paper chooses M Publishing Group, the leader of China's domestic publishing industry, as a sample. First of all, the background of the topic is introduced, starting with the concept of incentive mechanism, this paper summarizes the western classical incentive theory and the current research status of the incentive mechanism in the domestic publishing industry. On the basis of this theory, starting from the current situation of M Publishing Group, through a series of surveys, statistics and analysis, we can fully investigate and understand the needs and expectations of the employees of the Group. This paper systematically analyzes the problems existing in the current incentive mechanism of M Publishing Group. In the last part of the paper, on the basis of previous research, the author puts forward the design scheme of M publishing group employee incentive policy. The purpose of this paper is to promote the enterprise to improve the existing incentive mechanism, to formulate a reasonable incentive mechanism for the employees, so as to strengthen the sense of belonging of the employees to the enterprise, and to enhance the enthusiasm and loyalty of the employees to the enterprise. Also for the further development of enterprises to provide talent protection. So that M Publishing Group can face the pressure of competition, improve its competitiveness and realize leap-forward development even in the face of fierce market competition after restructuring.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：G231

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