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“一帶一路”周邊國(guó)家重點(diǎn)書展評(píng)估與走出去策略研究

發(fā)布時(shí)間:2018-12-14 20:21
【摘要】:周邊國(guó)家是"一帶一路"倡議的起點(diǎn),也是我國(guó)對(duì)外文化傳播的重點(diǎn),本文以近年來(lái)"一帶一路"周邊國(guó)家舉辦的重點(diǎn)書展為研究對(duì)象,采用統(tǒng)計(jì)學(xué)定量研究方法,以持續(xù)性、規(guī)模性和國(guó)際性為主要維度,全面評(píng)估其現(xiàn)狀和主要特點(diǎn),從而為我國(guó)出版業(yè)借助書展這一市場(chǎng)化平臺(tái)走出去提供對(duì)策建議,促進(jìn)更高層次更廣范圍的交流合作,提升我國(guó)出版業(yè)的國(guó)際影響力和競(jìng)爭(zhēng)力。
[Abstract]:The neighboring countries are the starting point of Belt and Road's initiative and the focal point of our country's foreign cultural communication. This paper takes the key book exhibition held by the neighboring countries in recent years as the research object, adopts the statistical quantitative research method, and makes it sustainable. The scale and internationality are the main dimensions to evaluate the present situation and the main characteristics of the book exhibition in an all-round way, so as to provide countermeasures and suggestions for China's publishing industry to go out with the help of the market platform of book fair, and to promote a higher level and a wider range of exchanges and cooperation. Enhance the international influence and competitiveness of China's publishing industry.
【作者單位】: 中國(guó)傳媒大學(xué)經(jīng)管學(xué)部文化發(fā)展研究院;中國(guó)傳媒大學(xué)新聞傳播學(xué)部調(diào)查統(tǒng)計(jì)研究所;
【分類號(hào)】:G239.26-F


本文編號(hào):2379258

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