【摘要】： 鄒韜奮是我國著名的新聞記者、政論家,同時(shí)他也是一位卓越的出版家。他的出版思想來源于編輯思想與經(jīng)營理念的高度統(tǒng)一,是“永遠(yuǎn)立于大眾立場”的具體體現(xiàn)。在深受封建殘余思想影響的舊中國時(shí)期,他主張實(shí)行人性化的管理策略---帶社會主義性質(zhì)的合作社式經(jīng)營制度,實(shí)行民主集中制管理,他主張人人平等,工作只有分工不同、職務(wù)不同,而沒有高低貴賤之分；他用人注重能力,采用嚴(yán)格的人才錄取制度；注重在實(shí)際工作中培養(yǎng)職工能力,挖掘每位職工的潛在才能,主張培養(yǎng)職工的主動工作能力；實(shí)行職工保障制度,盡最大能力解決職工的后顧之憂,以便于職工能夠安心工作,充分發(fā)揮出個(gè)人才能；主張為職工創(chuàng)造出良好的學(xué)習(xí)和工作環(huán)境。 無論是辦報(bào)、辦刊物還是經(jīng)營生活書店,韜奮都有一套自己獨(dú)特的經(jīng)營策略：他重視前期的市場調(diào)研；重視報(bào)紙和刊物的質(zhì)量,兼顧內(nèi)容、外在形式和紙張、印刷效果；講求時(shí)間觀念,辦事要求效率；全心全意為讀者服務(wù),在經(jīng)營生活書店期間,他首創(chuàng)了為訂購刊物的讀者建立讀者檔案的思想；以及對書刊的宣傳廣告和海外發(fā)行工作的思想,在當(dāng)時(shí)都是獨(dú)一無二的。從生活書店的紅火經(jīng)營和《生活》周刊的廣范影響都證明了韜奮的經(jīng)營理念是成功的,他所走的經(jīng)營道路是正確的,他的很多經(jīng)營思想在當(dāng)時(shí)都是創(chuàng)造性的,就是于我們現(xiàn)在也還有很大的參考價(jià)值。
[Abstract]:Zou Taofen is a famous journalist, political commentator and an outstanding publisher. His publishing thought originates from the high unity of editorial thought and management idea, and it is the concrete embodiment of "standing in the position of the masses forever". During the period of old China, which was deeply influenced by the feudal remnant ideology, he advocated the implementation of a humanized management strategy, a cooperative management system with a socialist nature, and democratic centralism, and he advocated equality for all. Only the division of labor is different, the position is different, and there is no distinction between high and low. He pays attention to the ability, adopts the strict talent admission system, pays attention to train the staff and workers' ability in the actual work, excavates each worker's latent ability, and advocates to train the worker's active work ability; Implement worker safeguard system, solve worker's worry as far as possible, in order that worker can work at ease, give full play to individual ability; advocate for worker to create good study and working environment. Whether running a newspaper, running a publication or operating a bookstore of life, Taofen has his own unique business strategy: he attaches importance to the market research in the early stage, to the quality of newspapers and publications, to the content, the external form, the paper and the printing effect; Stressing the idea of time and efficiency, serving the readers wholeheartedly, he initiated the idea of establishing the readers' archives for the readers who ordered the publications during the operation of the bookstores. The idea of advertising and overseas distribution of books and periodicals was unique at the time. From the prosperous operation of the life bookstore and the wide influence of "Life" Weekly, both proved that Taofen's business philosophy was successful, that his business path was correct, and that many of his management ideas were creative at that time. Even in our present also has the very big reference value.
【學(xué)位授予單位】：中央民族大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G239.29

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相關(guān)期刊論文 前3條

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