【摘要】：為了更好地分析國內(nèi)有聲書市場的趨勢,學(xué)習(xí)借鑒有聲書市場管理經(jīng)驗(yàn)和商業(yè)模式,文章從歐美有聲書產(chǎn)業(yè)的視角,研究有聲書產(chǎn)業(yè)的歷史,分析其爆發(fā)式增長的表現(xiàn)和原因,并總結(jié)出目前歐美有聲書產(chǎn)業(yè)的五大特點(diǎn):年輕讀者成為有聲書消費(fèi)主流,小說是有聲書市場主體,延伸出有聲書制作、研究和培訓(xùn)的配套產(chǎn)業(yè)鏈,盈利的訂閱模式尚在探索中,自助出版有巨大的潛在需求。
[Abstract]:In order to better analyze the trend of domestic audiobook market and learn from the market management experience and business model of audiobooks, this paper studies the history of audiobook industry from the perspective of the audiobook industry in Europe and America, and analyzes the performance and reasons of its explosive growth. And summarizes the five characteristics of audio book industry in Europe and America: young readers become the mainstream of audio book consumption, novel is the main body of audio book market, extending the production, research and training of audio book supporting industry chain. Profitable subscription model is still under exploration, self-publishing has a huge potential demand.
【作者單位】： 中國傳媒大學(xué)傳播研究院;
【分類號(hào)】：G239.1-F
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本文編號(hào)：2374705