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老年期刊如何做出老年讀者的“可口飯”——以《老人春秋》的實踐為例

發(fā)布時間:2018-12-07 17:38
【摘要】:老年讀者有老年讀者的心理特點,老年人有老年人的生活追求,老年期刊如何把好老年讀者的"脈",做出老年朋友稱心、放心、"營養(yǎng)豐富"的"可口飯",《老人春秋》雜志在20多年的辦刊實踐中做了多方面的探索和努力,以貼心、實用、可信、周到的內(nèi)容和服務(wù)贏得了老年讀者的心,同時也收獲了豐厚的市場回報。
[Abstract]:The elderly readers have the psychological characteristics of the elderly readers, the elderly have the life pursuit of the elderly, how to make the "network" of the good elderly readers, make the elderly friends satisfied, rest assured, "nutritious" delicious rice ", The Spring and Autumn of the elderly magazine has made many explorations and efforts in the practice of running a magazine for more than 20 years. It has won the hearts of the elderly readers with its intimate, practical, credible and thoughtful contents and services, and at the same time it has gained a rich market return.
【作者單位】: 老人春秋雜志社;
【分類號】:G237.5
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本文編號:2367583

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