【摘要】：由于生活節(jié)奏的加快,人們認(rèn)識自然、親身參與社會實踐以及感悟世界的時間逐漸減少,互聯(lián)網(wǎng)如潮水般涌入大眾的生活,漸漸深入生活的各個細(xì)枝末節(jié),致使人們大都依賴互聯(lián)網(wǎng)來獲取知識�；ヂ�(lián)網(wǎng)也帶動了傳統(tǒng)出版向數(shù)字出版進(jìn)軍,手機(jī)出版作為出版行業(yè)進(jìn)軍數(shù)字出版的領(lǐng)頭兵,成為數(shù)字出版未來的發(fā)展方向。借助手機(jī)平臺,手機(jī)出版在數(shù)字出版領(lǐng)域大展拳腳,為文化產(chǎn)業(yè)積淀財富,創(chuàng)造出豐富的出版樣式,使人們受益。 正如保羅·萊文森所闡述的“補(bǔ)償性媒介”理論那樣,媒介發(fā)展到今天,是多種介質(zhì)整合的結(jié)果,每一種新的媒介都是在原來媒介功能延伸和整合的基礎(chǔ)上得來的。數(shù)碼產(chǎn)品的更新?lián)Q代,原有的臺式電腦向輕便易于攜帶的閱讀設(shè)備傾斜。手機(jī)媒體作為新的閱讀設(shè)備,吸取了眾多媒體的利,規(guī)避了一些媒體的弊,成就了今日的手機(jī)出版。對手機(jī)出版,受眾欣然接受,也在接受中感受著手機(jī)出版帶來的文化接受方面的快捷與便利。但是,也有些人,因為這種變化而變得或多或少的缺乏理性。他們不愿深入內(nèi)容之中,而是停留在表面作蜻蜓點水式的淺閱讀。淺閱讀這種閱讀習(xí)慣潛移默化的影響到受眾的生活,人們易于沉浸在手機(jī)媒體帶來的更加舒適的閱讀環(huán)境之中。 這種不斷變化著的媒介生態(tài)環(huán)境,使得受眾獲取信息的方式多樣,但沒有權(quán)威信息；媒介傳遞的信息多樣,但沒有觀點,受眾更加注意自我意識,而不再關(guān)心權(quán)威,不再關(guān)心重點信息,因為重點已經(jīng)淹沒在信息的碎片化海洋之中而凸顯不出來。越來越多的碎片化的生活習(xí)慣的養(yǎng)成,受眾的注意力也會更加分散。每天觸碰的信息雖然多,但真正能對受眾自身產(chǎn)生影響的、有用的信息卻少得可憐。而受眾擁有的整體的時間并沒有改變,而這種碎片化的生活習(xí)慣、閱讀習(xí)慣卻占據(jù)了受眾大量的空余時間,這也就使得他們閱讀一整本書籍的時間被擠壓到極少,長此以往,受眾真正在閱讀時獲得的知識量就會減少,最終影響到全民的知識攝取與知識儲備。而當(dāng)今時代,一個國家的國民知識儲備不足,是難以成為一個優(yōu)秀民族的。 與此同時,出版者與經(jīng)營者也不知不覺地陷入這種碎片化的環(huán)境之中。手機(jī)出版應(yīng)該在這種發(fā)展環(huán)境中深諳文化產(chǎn)業(yè)發(fā)展的大環(huán)境,并充分利用其優(yōu)勢,突破發(fā)展瓶頸,創(chuàng)造更加豐富的文化產(chǎn)品。 本論文基于文化產(chǎn)業(yè)發(fā)展的大趨勢下的數(shù)字出版發(fā)展現(xiàn)狀,分析手機(jī)出版的發(fā)展優(yōu)勢與發(fā)展瓶頸,進(jìn)一步分析手機(jī)出版對文化傳播方式、文化接受心理與接受習(xí)慣、文化自身的形態(tài)所帶來的影響,從而提出手機(jī)出版在碎片化時代的發(fā)展舉措,以期提醒數(shù)字出版產(chǎn)業(yè)發(fā)展勿入“碎片化”魔咒,而應(yīng)該在更深層次上達(dá)到完整地傳播帶動人們思考的文化。
[Abstract]:Because of the quickening pace of life, people know nature, participate in social practice and realize the world gradually, and the Internet flows into the life of the masses, and gradually goes deep into every detail of life. As a result, most people rely on the Internet to acquire knowledge. The Internet has also led traditional publishing to digital publishing, and mobile phone publishing has become the future development direction of digital publishing as the leading force in the publishing industry. With the help of mobile phone platform, mobile publishing in the field of digital publishing, the accumulation of wealth for the cultural industry, create a rich publishing style, for the benefit of people. Just as Paul Levinson's theory of "compensatory media", the development of media today is the result of multi-media integration, each new medium is based on the extension and integration of the original media function. With the upgrading of digital products, the original desktop computers incline to portable reading devices. As a new reading device, mobile media absorbs the advantages of many media and avoids the disadvantages of some media. Mobile-phone publishing, the audience is happy to accept, but also in the acceptance of mobile-phone publishing brought about by the cultural acceptance of the quick and convenient. However, some people, because of this change and become more or less irrational. They do not want to delve into the content, but stay on the surface for a superficial reading. The shallow reading habit has a subtle impact on the life of the audience, and people tend to immerse themselves in the more comfortable reading environment brought by mobile media. This constantly changing media ecological environment makes the audience to obtain information in a variety of ways, but there is no authoritative information; The media transmit a variety of information, but no point of view, the audience pay more attention to self-awareness, and no longer care about authority, no longer care about the key information, because the focus has been submerged in the fragmented ocean of information and can not be highlighted. More and more fragmentation of the habits of life, the audience will be more distracting attention. Although there is a lot of information to touch every day, there is very little useful information that can really affect the audience itself. And the whole time of the audience has not changed, and this fragmented lifestyle, the reading habit, has taken up a lot of the audience's spare time, which has pushed them to very little time reading a whole book, in the long run. The audience will acquire less knowledge when reading, and ultimately affect the whole people's knowledge intake and knowledge reserve. But nowadays, a country's national knowledge reserve is insufficient, it is difficult to become an excellent nation. At the same time, publishers and operators unknowingly fall into this fragmented environment. In this development environment, mobile phone publishing should understand the general environment of the development of cultural industry, make full use of its advantages, break through the bottleneck of development, and create richer cultural products. Based on the current situation of digital publishing under the development trend of cultural industry, this paper analyzes the development advantages and bottlenecks of mobile publishing, and further analyzes the cultural communication mode, cultural acceptance psychology and acceptance habits of mobile phone publishing. The influence of the form of culture itself, so as to put forward the development of mobile publishing in the fragmentation era, in order to remind the digital publishing industry not to enter the magic spell of fragmentation. We should spread the culture that drives people to think at a deeper level.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G237.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 葉芝蕙;張志林;;手機(jī)出版:新蕾初綻[J];中國編輯;2006年04期

2 高云鵬;趙燕瑚;;手機(jī)出版著作權(quán)保護(hù)存在的問題及對策[J];中國編輯;2008年06期

3 牛靜;丁智擘;;手機(jī)出版的發(fā)展現(xiàn)狀及其策略探討[J];編輯之友;2010年05期

4 田振霞;;我國手機(jī)出版發(fā)展面臨的問題及解決方案[J];編輯之友;2011年02期

5 張建;夏光富;;認(rèn)知圖式理論在3G手機(jī)出版界面設(shè)計中的應(yīng)用[J];編輯之友;2011年02期

6 牛麗紅;;3G網(wǎng)絡(luò)下我國手機(jī)出版整合的思考[J];編輯之友;2011年09期

7 黃朝琴;移動出版[J];出版參考;2004年21期

8 曾倩雯;;圖書出版如何與手機(jī)出版聯(lián)姻[J];出版參考;2009年07期

9 莫林虎;王一;;手機(jī)出版產(chǎn)業(yè)現(xiàn)狀及運(yùn)營模式的比較分析[J];出版發(fā)行研究;2009年05期

10 張曉艷;魏富強(qiáng);;手機(jī)出版的文化屬性[J];出版發(fā)行研究;2009年05期

相關(guān)碩士學(xué)位論文 前7條

1 夏賢明;我國手機(jī)出版產(chǎn)業(yè)鏈研究[D];江西財經(jīng)大學(xué);2010年

2 洪偌馨;手機(jī)電視傳播的“碎片化”語境研究[D];重慶大學(xué);2011年

3 陳源珊;碎片化語境下的消費(fèi)者信息選擇路徑研究[D];重慶工商大學(xué);2011年

4 許曼;手機(jī)出版的傳播學(xué)思考及其發(fā)展研究[D];西北大學(xué);2008年

5 張曉艷;手機(jī)出版?zhèn)鞑ヌ卣饕l(fā)的著作權(quán)思考[D];華中師范大學(xué);2009年

6 劉一霖;基于內(nèi)容層面的手機(jī)圖書出版現(xiàn)狀及發(fā)展趨勢初探[D];蘇州大學(xué);2010年

7 梁炎鑫;手機(jī)閱讀出版研究[D];河北大學(xué);2010年

，

本文編號：2343380