【摘要】：隨著網(wǎng)絡(luò)技術(shù)的發(fā)展，人們的生活進(jìn)入數(shù)字化包圍圈，人們的閱讀習(xí)慣也趨向于網(wǎng)絡(luò)化、數(shù)字化，新的閱讀媒介發(fā)展成為潮流產(chǎn)物。電子雜志以其豐富多元的多媒體效果及交互的版面設(shè)計(jì)，開(kāi)始受到讀者追捧，而隨著各種閱讀終端設(shè)備的出現(xiàn)與更新，電子雜志無(wú)疑成為最I(lǐng)N的閱讀媒介。在電子雜志生動(dòng)多維的版面視聽(tīng)語(yǔ)言中，動(dòng)態(tài)視覺(jué)形態(tài)成為電子雜志區(qū)別于傳統(tǒng)雜志、富有多媒體特征的顯著表現(xiàn)，本文就從視覺(jué)傳達(dá)的角度對(duì)電子雜志設(shè)計(jì)中的這一動(dòng)態(tài)視覺(jué)形態(tài)進(jìn)行分析，以此為途徑去了解這種新型多媒體形態(tài)的視覺(jué)傳達(dá)設(shè)計(jì)。 首先第一章是對(duì)電子雜志進(jìn)行概述，對(duì)電子雜志的概念、發(fā)展因素、發(fā)展歷程、分類及特點(diǎn)進(jìn)行了梳理，總結(jié)出電子雜志具有了前所未有的多媒體時(shí)代地位，并處于良好的發(fā)展局勢(shì)之中；第二章具體分析電子雜志設(shè)計(jì)中動(dòng)態(tài)視覺(jué)形態(tài)的構(gòu)成要素，如版面、文字、圖形、動(dòng)畫(huà)、視頻、色彩、聽(tīng)覺(jué)元素等，并采用舉例的方法展示這些構(gòu)成要素的特點(diǎn)及設(shè)計(jì)原則，總結(jié)動(dòng)態(tài)視覺(jué)元素存在的版面視覺(jué)作用與效果；第三章對(duì)電子雜志設(shè)計(jì)中的動(dòng)態(tài)視覺(jué)形態(tài)的設(shè)計(jì)流程、設(shè)計(jì)原則等進(jìn)行了理論與實(shí)踐上的探討，力求從視覺(jué)審美、讀者心理的角度實(shí)現(xiàn)電子雜志設(shè)計(jì)形式與內(nèi)容的和諧統(tǒng)一，并分析了電子雜志精品POCO品牌雜志的動(dòng)態(tài)視覺(jué)形態(tài)特征及風(fēng)格優(yōu)勢(shì)；第四章則歸納了電子雜志設(shè)計(jì)中的動(dòng)態(tài)視覺(jué)形態(tài)存在的問(wèn)題及發(fā)展并對(duì)電子雜志的未來(lái)提出了預(yù)測(cè)及建設(shè)性意見(jiàn)。 本文涉及到美學(xué)、傳播學(xué)、心理學(xué)等方面的理論知識(shí)，為電子雜志的動(dòng)態(tài)視覺(jué)形態(tài)設(shè)計(jì)研究奠定闡述基礎(chǔ)，本文的創(chuàng)新點(diǎn)是對(duì)當(dāng)下的潮流媒介進(jìn)行視覺(jué)傳達(dá)的一個(gè)角度——從動(dòng)態(tài)視覺(jué)的特性進(jìn)行電子雜志分析，完成理論與實(shí)踐上的全面視覺(jué)探討。通過(guò)本文的研究，希望能夠全面、系統(tǒng)地了解電子雜志的特點(diǎn)，理解動(dòng)態(tài)視覺(jué)形態(tài)在電子雜志版面視覺(jué)傳播中的作用，掌握如何提高電子雜志動(dòng)態(tài)視覺(jué)形態(tài)設(shè)計(jì)的水平，并為以后電子雜志視覺(jué)傳達(dá)設(shè)計(jì)實(shí)踐提供一定的借鑒，促成電子雜志設(shè)計(jì)的藝術(shù)性，，保證未來(lái)電子雜志更好的發(fā)展，實(shí)現(xiàn)多媒體資源的合理利用。
[Abstract]:With the development of network technology, people's life has entered a digital circle, and people's reading habits tend to be networked, digitalized, and new reading media become the product of the trend. Electronic magazines, with their rich multimedia effects and interactive layout design, are being sought after by readers. With the appearance and renewal of various reading terminals, electronic magazines are undoubtedly the most popular reading media for IN. In the vivid and multidimensional layout of electronic magazines, the dynamic visual form has become a remarkable feature of electronic magazines, which is different from traditional magazines and rich in multimedia features. This paper analyzes this dynamic visual form in the design of electronic magazine from the angle of visual communication, and uses it as a way to understand the visual communication design of this new multimedia form. The first chapter is an overview of the electronic magazine, the concept of electronic magazine, development factors, development process, classification and characteristics of the comb, summed up the electronic magazine has an unprecedented multimedia era status. And in a good situation of development; The second chapter analyzes the elements of dynamic visual form in the design of electronic magazine, such as layout, text, graphics, animation, video, color, auditory elements, etc., and uses examples to show the characteristics and design principles of these elements. Summarize the visual function and effect of layout with dynamic visual elements; The third chapter discusses the design process and design principle of the dynamic visual form in the design of electronic magazine, and tries to realize the harmonious unity of the design form and content of the electronic magazine from the angle of visual aesthetics and readers' psychology. It also analyzes the dynamic visual features and style advantages of the electronic magazine boutique POCO brand magazine. The fourth chapter summarizes the problems and development of the dynamic visual form in the design of electronic magazine, and puts forward the prediction and constructive suggestions for the future of the electronic magazine. This paper deals with the theoretical knowledge of aesthetics, communication, psychology and so on, which lays the foundation for the study of dynamic visual form design in electronic magazines. The innovation of this paper is to carry on the visual communication angle to the current trend media--to carry on the electronic magazine analysis from the dynamic vision characteristic, completes the theory and the practice comprehensive vision discussion. Through the research of this paper, we hope to understand the characteristics of electronic magazine comprehensively and systematically, understand the function of dynamic visual form in the visual communication of electronic magazine layout, and master how to improve the level of dynamic visual form design of electronic magazine. It also provides some reference for the practice of electronic magazine visual communication design, promotes the artistry of electronic magazine design, ensures the better development of electronic magazine in the future, and realizes the rational use of multimedia resources.
【學(xué)位授予單位】：山東藝術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G237.6

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