【摘要】：中國出版業(yè)是市場競爭比較成熟的行業(yè),出版品種、營業(yè)收入、利潤總額都在穩(wěn)步增長。出版業(yè)發(fā)展特點整體上表現(xiàn)為:利好政策催生各類優(yōu)秀出版物、資本與金融促進融合發(fā)展、數(shù)字出版引導轉型、"走出去"提升國際傳播力。出版上市公司表現(xiàn)出出版主業(yè)穩(wěn)定增長、內(nèi)容生產(chǎn)環(huán)節(jié)略顯薄弱,出版市場日益成熟、進入非暴利時代,出版業(yè)數(shù)字轉型帶來新增長點等三大特點。出版業(yè)未來發(fā)展表現(xiàn)出新的趨勢:內(nèi)容依然為王、平臺建設成為新商業(yè)模式、手機出版成為主體。內(nèi)容原創(chuàng),跨界融合,出版業(yè)"帶狀發(fā)展",出版與科技、金融融合發(fā)展等界域將會出現(xiàn)較大的投資機會。
[Abstract]:China's publishing industry is a mature market competition industry, publishing varieties, operating income, total profits are steadily increasing. The characteristics of the development of publishing industry as a whole are as follows: good policies give birth to all kinds of excellent publications, capital and finance promote the integration of development, digital publishing leads the transformation, "go out" to enhance the international dissemination power. The listed publishing companies show three characteristics: steady growth of the main publishing industry, weak content production links, increasingly mature publishing market, non-profiteering times, and new growth points brought by the digital transformation of the publishing industry. The future development of the publishing industry shows a new trend: the content is still king, the platform construction becomes the new business model, the mobile phone publishing becomes the main body. Original content, cross-boundary integration, publishing industry "belt development", publishing and technology, financial integration and other areas will have greater investment opportunities.
【作者單位】： 中國新聞出版研究院;
【分類號】：G239.2-F
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本文編號：2333577