發(fā)布時(shí)間：2018-11-10 08:32

【摘要】：在互聯(lián)網(wǎng)環(huán)境下,媒體內(nèi)容產(chǎn)品逐漸依賴社交關(guān)系的引入。數(shù)字教育出版者需要具備產(chǎn)品思維,善于運(yùn)用數(shù)字技術(shù)聚合優(yōu)質(zhì)內(nèi)容資源,為用戶提供個(gè)性化閱讀或?qū)W習(xí)服務(wù)。文章分析了內(nèi)容產(chǎn)品設(shè)計(jì)機(jī)制、線上線下互動(dòng)機(jī)制和導(dǎo)航索引機(jī)制,從流通和運(yùn)營(yíng)的角度,提出了教育內(nèi)容產(chǎn)品生態(tài)圈運(yùn)營(yíng)的策略。
[Abstract]:In the Internet environment, media content products gradually rely on the introduction of social relations. Publishers of digital education need to have product thinking, be good at using digital technology to aggregate high quality content resources, and provide personalized reading or learning services for users. This paper analyzes the mechanism of content product design, the interaction mechanism between online and offline, and the navigation index mechanism. From the point of view of circulation and operation, this paper puts forward the strategy of the operation of educational content product ecological circle.
【作者單位】： 湖北第二師范學(xué)院文學(xué)院;華中科技大學(xué)出版社;
【基金】：湖北省教育廳人文社科重點(diǎn)項(xiàng)目“湖北數(shù)字出版產(chǎn)業(yè)品牌運(yùn)營(yíng)策略研究”成果,項(xiàng)目編號(hào)為15D132
【分類號(hào)】：G230.7
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本文編號(hào)：2321929