中國原創(chuàng)漫畫期刊發(fā)展現(xiàn)狀及對策研究
發(fā)布時間：2018-11-08 09:39
【摘要】：進入21世紀以來,動漫產(chǎn)業(yè)作為一項朝陽文化產(chǎn)業(yè),以其卓越的人氣號召力,拉動了諸多相關(guān)產(chǎn)業(yè)的崛起,產(chǎn)生了愈發(fā)可觀的市場價值。從全球范圍看,日美等國動漫產(chǎn)業(yè)已形成成熟完備的產(chǎn)業(yè)鏈條。相較而言,我國動漫產(chǎn)業(yè)的影響力及規(guī)模稍顯不足,尤其原創(chuàng)能力尚顯稚嫩。漫畫作為動漫產(chǎn)業(yè)中的半壁江山,其作品往往可用于引導(dǎo)動畫、游戲、電影等后續(xù)衍生市場的開發(fā),地位的重要性不言而喻。擁有優(yōu)秀的原創(chuàng)漫畫陣地,擁有長盛不衰的原創(chuàng)漫畫期刊,對于我國動漫產(chǎn)業(yè)的騰飛具有非凡的意義。本文主要內(nèi)容為研究中國原創(chuàng)漫畫期刊發(fā)展現(xiàn)狀,并制定符合其切實需求的發(fā)展對策。研究對象——中國原創(chuàng)漫畫期刊,特指為刊載具備完全知識產(chǎn)權(quán)的國產(chǎn)漫畫的期刊,區(qū)別于國內(nèi)漫畫資訊期刊、國譯進口漫畫期刊、國內(nèi)外合作漫畫期刊等。由于港澳臺三地漫畫期刊發(fā)展脈絡(luò),相較于內(nèi)地有較大區(qū)別,不具有代表性,故本文研究范圍實際框定為內(nèi)地原創(chuàng)漫畫期刊。全文共分6個章節(jié),核心內(nèi)容為研究中國原創(chuàng)漫畫期刊發(fā)展現(xiàn)狀、制定對策兩個部分。文章結(jié)構(gòu)主要基于PEST、SWOT兩大市場經(jīng)濟模型。文章脈絡(luò)為從宏觀至微觀,系統(tǒng)分析中國原創(chuàng)漫畫期刊生存的外部環(huán)境、內(nèi)部優(yōu)劣等方面內(nèi)容,并據(jù)此提出針對性的發(fā)展策略。本文緒論章主要涵蓋了文章的研究背景、涉及的相關(guān)概念、研究方法、國內(nèi)外研究現(xiàn)狀、論文創(chuàng)新點等主要內(nèi)容,詳細介紹了論文研究相關(guān)的前期工作。第二章為宏觀分析章,主要內(nèi)容為運用PEST模型分析中國原創(chuàng)漫畫期刊生存的外部環(huán)境,其中包括政治、經(jīng)濟、社會文化、技術(shù)條件四個方面。該章節(jié)通過政策分析、歷史沿革分析、大數(shù)據(jù)分析等角度,客觀地呈現(xiàn)了中國原創(chuàng)漫畫期刊目前生存的外部“土壤”構(gòu)成,以及形成這些“土壤”的原因。第三章為微觀分析章,主要內(nèi)容為運用SWOT模型詳解中國原創(chuàng)漫畫期刊的現(xiàn)階段自身條件,其中包括優(yōu)勢、劣勢、機遇、、威脅四個方面。該章節(jié)通過比較法、案例法等研究方法,形象而細致地分析了中國原創(chuàng)漫畫期刊內(nèi)部關(guān)于行業(yè)走勢、組織結(jié)構(gòu)、人員水平、市場競爭等各個方面的問題,綜合展示了其目前所處的發(fā)展階段,以及今后發(fā)展前景。第四章為策略制定章,主要內(nèi)容為根據(jù)前兩章分析提出的問題,結(jié)合我國現(xiàn)實國情,制定具有實際意義的發(fā)展策略。該章節(jié)系統(tǒng)歸納前文研究結(jié)果,總結(jié)了中國原創(chuàng)漫畫期刊發(fā)展過程中各個環(huán)節(jié)存在的問題,同時運用問卷調(diào)查法等手段,充分汲取主要消費群體意見,從而提出了一系列具有較強針對性的發(fā)展策略。第五章為設(shè)計實踐研究章,主要對如何創(chuàng)作國產(chǎn)漫畫做一個實踐性研究。第六章為總結(jié)章,主要內(nèi)容為總結(jié)課題研究成果,提出對中國原創(chuàng)漫畫期刊產(chǎn)業(yè)未來的展望。
[Abstract]:Since entering the 21st century, animation industry as a sunrise culture industry, with its outstanding appeal of popularity, pull the rise of a number of related industries, has produced more and more significant market value. From a global perspective, Japan, the United States and other countries animation industry has formed a mature and complete industrial chain. In contrast, the impact and scale of the animation industry in China is slightly inadequate, especially the original ability is still tender. Cartoon as a half of the animation industry, its works can often be used to guide animation, games, movies and other subsequent derivative market development, the importance of the status is self-evident. Has excellent original comic front, has the long lasting original cartoon periodical, has the special significance to our country animation industry's takeoff. The main content of this paper is to study the current situation of the development of Chinese original comic periodicals, and to formulate the development countermeasures that meet its practical needs. The research object of this study is the Chinese original Comics Journal, which is used to publish the domestic comics with full intellectual property rights, which is different from the domestic comics information periodicals, the Chinese translation and import comic periodicals, the domestic and foreign cooperation comic periodicals, etc. Due to the development of Hong Kong, Macao and Taiwan comic periodicals, compared with the mainland, there is a great difference and not representative, so the scope of this study is actually defined as the mainland original comic periodicals. The paper is divided into six chapters, the core content is to study the current situation of the development of Chinese original comic periodicals, and to formulate two parts of countermeasures. The structure of this paper is mainly based on two market economy models of PEST,SWOT. In this paper, from macro to micro, the author systematically analyzes the external environment, internal advantages and disadvantages of the existence of Chinese original comic periodicals, and puts forward corresponding development strategies accordingly. The introduction of this paper mainly covers the research background, related concepts, research methods, research status at home and abroad, innovative points, and so on. The second chapter is the macro analysis chapter. The main content is to use PEST model to analyze the external environment of the existence of Chinese original comic books, which includes four aspects: politics, economy, social culture and technical conditions. Through policy analysis, historical evolution analysis and big data analysis, this chapter objectively presents the external "soil" composition of the current existence of Chinese original comic periodicals and the reasons for the formation of these "soils". The third chapter is the microscopic analysis chapter, the main content is the use of SWOT model to explain the current conditions of Chinese original comic periodicals, including the strengths, weaknesses, opportunities, threats, four aspects. Through comparative method, case law and other research methods, this chapter analyzes in detail the internal problems of the industry trend, organizational structure, personnel level, market competition and so on in Chinese original comic books. A comprehensive show of its current stage of development, as well as the future development prospects. The fourth chapter is the strategy making chapter, the main content is according to the first two chapters analysis puts forward the question, unifies our country reality national condition, formulates the actual significance development strategy. This chapter systematically summarizes the previous research results, summarizes the existing problems in the process of development of Chinese original comic periodicals, and fully absorbs the opinions of the main consumer groups by means of questionnaire survey and so on. Thus, a series of development strategies with strong pertinence are put forward. The fifth chapter is a practical study on how to create domestic comics. The sixth chapter is the summary chapter, the main content is the summary topic research result, proposed to the Chinese original cartoon periodical industry future prospect.
【學(xué)位授予單位】：江南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G237.5;J218.2
本文編號：2318094
[Abstract]:Since entering the 21st century, animation industry as a sunrise culture industry, with its outstanding appeal of popularity, pull the rise of a number of related industries, has produced more and more significant market value. From a global perspective, Japan, the United States and other countries animation industry has formed a mature and complete industrial chain. In contrast, the impact and scale of the animation industry in China is slightly inadequate, especially the original ability is still tender. Cartoon as a half of the animation industry, its works can often be used to guide animation, games, movies and other subsequent derivative market development, the importance of the status is self-evident. Has excellent original comic front, has the long lasting original cartoon periodical, has the special significance to our country animation industry's takeoff. The main content of this paper is to study the current situation of the development of Chinese original comic periodicals, and to formulate the development countermeasures that meet its practical needs. The research object of this study is the Chinese original Comics Journal, which is used to publish the domestic comics with full intellectual property rights, which is different from the domestic comics information periodicals, the Chinese translation and import comic periodicals, the domestic and foreign cooperation comic periodicals, etc. Due to the development of Hong Kong, Macao and Taiwan comic periodicals, compared with the mainland, there is a great difference and not representative, so the scope of this study is actually defined as the mainland original comic periodicals. The paper is divided into six chapters, the core content is to study the current situation of the development of Chinese original comic periodicals, and to formulate two parts of countermeasures. The structure of this paper is mainly based on two market economy models of PEST,SWOT. In this paper, from macro to micro, the author systematically analyzes the external environment, internal advantages and disadvantages of the existence of Chinese original comic periodicals, and puts forward corresponding development strategies accordingly. The introduction of this paper mainly covers the research background, related concepts, research methods, research status at home and abroad, innovative points, and so on. The second chapter is the macro analysis chapter. The main content is to use PEST model to analyze the external environment of the existence of Chinese original comic books, which includes four aspects: politics, economy, social culture and technical conditions. Through policy analysis, historical evolution analysis and big data analysis, this chapter objectively presents the external "soil" composition of the current existence of Chinese original comic periodicals and the reasons for the formation of these "soils". The third chapter is the microscopic analysis chapter, the main content is the use of SWOT model to explain the current conditions of Chinese original comic periodicals, including the strengths, weaknesses, opportunities, threats, four aspects. Through comparative method, case law and other research methods, this chapter analyzes in detail the internal problems of the industry trend, organizational structure, personnel level, market competition and so on in Chinese original comic books. A comprehensive show of its current stage of development, as well as the future development prospects. The fourth chapter is the strategy making chapter, the main content is according to the first two chapters analysis puts forward the question, unifies our country reality national condition, formulates the actual significance development strategy. This chapter systematically summarizes the previous research results, summarizes the existing problems in the process of development of Chinese original comic periodicals, and fully absorbs the opinions of the main consumer groups by means of questionnaire survey and so on. Thus, a series of development strategies with strong pertinence are put forward. The fifth chapter is a practical study on how to create domestic comics. The sixth chapter is the summary chapter, the main content is the summary topic research result, proposed to the Chinese original cartoon periodical industry future prospect.
【學(xué)位授予單位】：江南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G237.5;J218.2
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