【摘要】：本文以英國(guó)期刊《經(jīng)濟(jì)學(xué)人》作為研究對(duì)象,筆者簡(jiǎn)要梳理了這本雜志的創(chuàng)刊歷史及160多年的發(fā)展脈絡(luò),著重從編輯和經(jīng)營(yíng)兩個(gè)層面上歸納了它的特色,探討了它能夠在全球范圍內(nèi)取得卓越影響力的原因。全文一共分為五個(gè)章節(jié)： 第一章介紹了本文的寫(xiě)作緣起,在國(guó)際期刊行業(yè)受到新媒體日益嚴(yán)重的沖擊之時(shí),筆者希望能通過(guò)《經(jīng)濟(jì)學(xué)人》的研究,為我國(guó)新聞周刊的發(fā)展尋找到一些方法,也為我國(guó)對(duì)外傳播方式的優(yōu)化提供一些參考。 第二章回顧了這本雜志的發(fā)展歷程,可以看出《經(jīng)濟(jì)學(xué)人》經(jīng)歷了從小到大、由弱到強(qiáng)的一個(gè)動(dòng)態(tài)變化。而雜志創(chuàng)刊時(shí)期定下的“自由貿(mào)易”宗旨為雜志的長(zhǎng)期生存奠定了堅(jiān)實(shí)的基礎(chǔ)。 第三章是對(duì)《經(jīng)濟(jì)學(xué)人》編輯特色的總結(jié),這本雜志的自由主義立場(chǎng)、質(zhì)樸的文風(fēng)、別具一格的匿名報(bào)道、全球化的視角、獨(dú)到的事實(shí)分析、預(yù)測(cè)性報(bào)道、創(chuàng)造性的數(shù)據(jù)和圖表運(yùn)用對(duì)它的國(guó)際影響力和可讀性做出了重要貢獻(xiàn)。 第四章對(duì)它的經(jīng)營(yíng)機(jī)制進(jìn)行了解讀,從雜志銷(xiāo)售和廣告銷(xiāo)售兩個(gè)方面分析了它的發(fā)行量持續(xù)上升、經(jīng)營(yíng)收入持續(xù)增長(zhǎng)的原因,也分析了其品牌鏈的延伸路徑。 第五章的結(jié)語(yǔ)部分探討了《經(jīng)濟(jì)學(xué)人》雜志對(duì)我國(guó)時(shí)政類(lèi)雜志的借鑒意義以及對(duì)我國(guó)增強(qiáng)國(guó)際傳播能力的啟發(fā)。
[Abstract]:Taking the British journal the Economist as the object of study, the author briefly combs the history of the magazine's founding and 160 years of development, and summarizes its characteristics from the two aspects of editing and management. The reason why it can achieve great influence on a global scale is discussed. The thesis is divided into five chapters: the first chapter introduces the origin of this paper. When the international periodical industry is hit by the new media, the author hopes to pass the study of the Economist. To find some methods for the development of Chinese Newsweek, and also to provide some reference for the optimization of our country's external communication mode. The second chapter reviews the development of this magazine and shows that the Economist has experienced a dynamic change from small to large and from weak to strong. The aim of free trade set during the magazine's founding period laid a solid foundation for the magazine's long-term survival. The third chapter is a summary of the editorial features of the Economist, the liberal stance of the magazine, the simple style of writing, the unique anonymous reporting, the perspective of globalization, the original analysis of the facts, the predictive report. Creative use of data and charts has contributed significantly to its international influence and readability. The fourth chapter explains its management mechanism, analyzes the reasons of its circulation increasing and operating income increasing from two aspects of magazine sales and advertising sales, and also analyzes the extended path of its brand chain. The last part of the fifth chapter discusses the reference meaning of the Economist magazine to the current political magazine and the inspiration to enhance the international communication ability of our country.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類(lèi)號(hào)】：G237.5

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 曹雯京;“經(jīng)濟(jì)學(xué)人”英文財(cái)經(jīng)深度報(bào)道寫(xiě)作研究[D];上海外國(guó)語(yǔ)大學(xué);2012年

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本文編號(hào)：2314665