【摘要】：以移動(dòng)互聯(lián)、大數(shù)據(jù)、物聯(lián)網(wǎng)、云計(jì)算等為代表的新技術(shù)為場(chǎng)景時(shí)代的到來(lái)提供了技術(shù)支持。移動(dòng)場(chǎng)景時(shí)代,媒介環(huán)境呈現(xiàn)碎片化、即時(shí)性、入口多元化的特點(diǎn),消費(fèi)者呈現(xiàn)出碎片化、即時(shí)性和移動(dòng)化的消費(fèi)特征。數(shù)字出版面臨觀念和思維的變革,移動(dòng)場(chǎng)景將從內(nèi)容、渠道、營(yíng)銷(xiāo)、品牌和商業(yè)模式幾個(gè)方面重塑數(shù)字出版產(chǎn)業(yè)。
[Abstract]:The new technologies, such as mobile interconnection, big data, Internet of things, cloud computing and so on, provide technical support for the arrival of the scene era. In the era of mobile scene, the media environment presents the characteristics of fragmentation, immediacy, diversity of entry, and consumers present the characteristics of fragmentation, immediacy and mobility. Digital publishing is facing the change of concept and thinking. The mobile scene will reshape the digital publishing industry from the aspects of content, channel, marketing, brand and business model.
【作者單位】： 天津工業(yè)大學(xué)藝術(shù)學(xué)院;
【分類號(hào)】：G230.7-F
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本文編號(hào)：2307102