在文學理想與現(xiàn)實利益之間——伍爾夫夫婦的霍加斯出版社
發(fā)布時間：2018-10-30 18:02
【摘要】：從一個家庭手工作坊式的印刷廠發(fā)展為一個世界聞名的出版社,伍爾夫夫婦創(chuàng)建的霍加斯出版社(1917—1941)不僅滿足了他們創(chuàng)建出版社的初衷,而且對英國乃至世界現(xiàn)代主義文學的發(fā)展做出了卓越貢獻�；艏铀钩霭嫔缭谒囆g和商業(yè)領域的成功絕非偶然:首先,出版者選擇的是自己熟悉并擅長的領域;其次,市場定位準確,以深厚的文化素養(yǎng)創(chuàng)建品牌;再次,以靈活務實的態(tài)度及時調整發(fā)行與銷售策略;最后,當出版理念日益受到商業(yè)化侵蝕的時候,果斷放手,堅守理想。
[Abstract]:From a family handmade printing shop to a world-famous publishing house, the Hogarth Press (1917-1941) founded by the Woolf and his wife not only satisfied their original intention of creating the publishing house. Moreover, it has made outstanding contributions to the development of modernist literature in Britain and the world. The success of Hogarth in the field of art and business is no accident: first, the publisher chooses the field that he is familiar with and good at; secondly, the market position is accurate, and the brand is created with profound cultural accomplishment. Thirdly, adjust the distribution and sales strategy in a flexible and pragmatic manner. Finally, when the concept of publishing is increasingly eroded by commercialization, let go decisively and stick to the ideal.
【作者單位】： 河北師范大學外國語學院;
【分類號】：G239.561
本文編號：2300759
[Abstract]:From a family handmade printing shop to a world-famous publishing house, the Hogarth Press (1917-1941) founded by the Woolf and his wife not only satisfied their original intention of creating the publishing house. Moreover, it has made outstanding contributions to the development of modernist literature in Britain and the world. The success of Hogarth in the field of art and business is no accident: first, the publisher chooses the field that he is familiar with and good at; secondly, the market position is accurate, and the brand is created with profound cultural accomplishment. Thirdly, adjust the distribution and sales strategy in a flexible and pragmatic manner. Finally, when the concept of publishing is increasingly eroded by commercialization, let go decisively and stick to the ideal.
【作者單位】： 河北師范大學外國語學院;
【分類號】：G239.561
【參考文獻】
相關期刊論文 前1條
1 高奮;;霍加斯出版社與英國現(xiàn)代主義形成和發(fā)展[J];中國出版;2012年13期
【共引文獻】
相關碩士學位論文 前1條
1 陳惟萌;英國現(xiàn)代主義文學中的陀思妥耶夫斯基影響[D];蘇州大學;2014年
【相似文獻】
相關期刊論文 前1條
1 花小玩;;女性傳記，，開啟的閱讀[J];瀟灑;2006年04期
相關重要報紙文章 前1條
1 柳已青;《伍爾夫傳》：凋零于水中的英格蘭百合[N];安徽經濟報;2006年
本文編號：2300759
本文鏈接：http://sikaile.net/shekelunwen/chubanfaxing/2300759.html
