【摘要】：正信息時代,新技術(shù)改變著人們生活的方方面面,包括消費和閱讀習(xí)慣。如何順勢而為,建立符合市場變化規(guī)律、滿足個性化需求的出版營銷體系,是出版業(yè)面臨的新課題。"互聯(lián)網(wǎng)+"時代,一些傳統(tǒng)出版社積極應(yīng)對挑戰(zhàn)——運用新技術(shù),打造新平臺,凝練新思維,催生了多種營銷新模式。尋找熱點,重塑品牌。無論是綜合大社還是專業(yè)強(qiáng)社,借助移動通信、人工智能、大數(shù)據(jù)等前沿技術(shù)帶來的紅利,依靠專業(yè)平臺(豆瓣等)或打造自有平臺(如"三聯(lián)中讀"手機(jī)APP),對社有品牌進(jìn)行二次挖掘,通過專業(yè)微信圈(如科技有得聊)、社群等,再塑精
[Abstract]:In the information age, new technologies have changed all aspects of people's lives, including consumption and reading habits. How to adapt to the trend, to establish a publishing marketing system that conforms to the law of market change and meets the needs of individuation is a new subject facing the publishing industry. " In the era of Internet, some traditional publishing houses actively meet the challenge of using new technologies, creating new platforms, condensing new thinking, and spawning a variety of new marketing models. Look for hot spots and reshape brands. Whether it is a comprehensive society or a strong professional society, relying on mobile communications, artificial intelligence, big data and other cutting-edge technologies to bring dividends, rely on professional platforms (such as beans, etc.) or build their own platforms (such as "triple reading" mobile phone APP), Through the professional WeChat circle (such as technology have chat), community, etc., to remodel the essence of the social brand, through the professional WeChat circle (technology have chat), etc.
【分類號】：G230.7
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本文編號：2298290