紙媒轉型的關鍵:整合資源、搭建平臺、引領融合——《今日科技》轉型的實踐與思考
發(fā)布時間:2018-10-23 12:35
【摘要】:正相對于傳統(tǒng)紙媒而言,新媒體具有信息傳遞速度快、傳播形式多樣、傳播渠道廣等特點,而傳統(tǒng)紙媒均遭遇發(fā)行、受眾、營收的斷崖式下滑。傳統(tǒng)紙媒該如何轉型、實現(xiàn)升級?《今日科技》雜志的實踐證明,紙媒要實現(xiàn)成果轉型,就必須努力成為資源的整合者、平臺的搭建者、融合的引領者。隨著信息時代的加速發(fā)展,日新月異的新媒體給我國傳統(tǒng)紙媒帶來了巨大的沖擊。相對于傳統(tǒng)紙媒而言,新媒體具有信息傳遞速
[Abstract]:Compared with the traditional paper media, the new media has the characteristics of fast information transmission, various forms of communication and wide communication channels, while the traditional paper media are faced with the cliff-like decline of distribution, audience and revenue. How should traditional paper media transform and upgrade? the practice of Science and Technology Today magazine has proved that in order to realize the transformation of achievements, the paper media must strive to become the integrator of resources, the builder of platform, and the leader of integration. With the rapid development of the information age, the rapid development of the new media has brought great impact to the traditional paper media in China. Compared with traditional paper media, new media have the speed of information transmission.
【作者單位】: 浙江省科技期刊編輯學會;今日科技雜志社;
【分類號】:G237.5
本文編號:2289258
[Abstract]:Compared with the traditional paper media, the new media has the characteristics of fast information transmission, various forms of communication and wide communication channels, while the traditional paper media are faced with the cliff-like decline of distribution, audience and revenue. How should traditional paper media transform and upgrade? the practice of Science and Technology Today magazine has proved that in order to realize the transformation of achievements, the paper media must strive to become the integrator of resources, the builder of platform, and the leader of integration. With the rapid development of the information age, the rapid development of the new media has brought great impact to the traditional paper media in China. Compared with traditional paper media, new media have the speed of information transmission.
【作者單位】: 浙江省科技期刊編輯學會;今日科技雜志社;
【分類號】:G237.5
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1 李林;《中國公共衛(wèi)生》雜志信息傳遞速度賞析[J];中國公共衛(wèi)生;1995年08期
2 鐘紫紅;影響學報信息量及信息傳遞速度的若干因素[J];編輯學報;1993年04期
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