【摘要】：改革開放以來，隨著市場經(jīng)濟體制改革的深入，我國出版產(chǎn)業(yè)也逐漸納入到市場經(jīng)濟的體制中來。暢銷書市場在經(jīng)歷了十多年的發(fā)展之后，也形成了自己的運行機制和特點。對于虛構類暢銷書來說，商業(yè)化、娛樂化已經(jīng)成為最顯著的特點，，文學陶冶情操的教化作用逐漸削弱。追求商業(yè)利益還是社會文化意義、虛構類暢銷書是否算得上真正的文學作品，一直是最存在爭議的問題。 本文首先對于市場經(jīng)濟條件下的虛構類暢銷書進行了系統(tǒng)的概念闡釋，介紹了虛構類暢銷書在我國的發(fā)展歷程和文化背景；接著對我國近十年虛構類暢銷書的特點進行了詳細的分析和系統(tǒng)分類；對其市場特點、選題策劃特點和營銷推廣方法進行了總結(jié)分析，理性的認識到虛構類暢銷書存在的負面影響；最后探索了虛構類暢銷書走向常銷的途徑和方法。本文力求通過對近十年虛構類暢銷書的總結(jié)梳理，理性的認識到暢銷書發(fā)展過程中的利和弊，從圖書的文本和文化內(nèi)涵出發(fā)，探索出有利于虛構類暢銷書長足發(fā)展的道路。
[Abstract]:Since the reform and opening up, with the deepening of the reform of the market economy system, the publishing industry in China has gradually been brought into the market economy system. After more than ten years of development, the best-seller market has formed its own operating mechanism and characteristics. For fictional bestsellers, commercialization and entertainment have become the most prominent features, and the edification of literature has gradually weakened. Whether the pursuit of commercial interests or social and cultural significance, fictional bestsellers can be considered as real literary works, has always been the most controversial issue. At first, this paper explains the concept of fictional bestsellers in the market economy, and introduces the development process and cultural background of fictional bestsellers in China. Then the author makes a detailed analysis and systematic classification of the characteristics of fictional bestsellers in China in the past ten years, summarizes and analyzes the characteristics of the market, the characteristics of the selected topics and the methods of marketing promotion. In the end, the author explores the ways and methods of fictional bestsellers to sell regularly. Through summarizing and combing the fictional bestsellers in the past ten years, this paper tries to rationally recognize the advantages and disadvantages in the development of bestsellers, and from the text and cultural connotations of books, to explore the way conducive to the rapid development of fictional bestsellers.
【學位授予單位】：河北大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：G235

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本文編號：2286062