發(fā)布時間：2018-10-21 16:11

【摘要】：本研究以民國時期上海民營出版機構(gòu)的生存發(fā)展為研究課題,在廣泛展開文獻調(diào)研的基礎(chǔ)上,運用出版生態(tài)學(xué)和管理學(xué)的相關(guān)理論對民國時期上海民營出版機構(gòu)的生存與發(fā)展作深入系統(tǒng)的研究,包括對其進行定量與定性考察。通過對民國時期上海民營出版機構(gòu)興起的外生態(tài)、內(nèi)生態(tài)、生態(tài)位等方面的研究,清晰地揭示了民國時期上海民營出版機構(gòu)崛起的動力因素和發(fā)展軌跡。在依據(jù)詳實的史料基礎(chǔ)上,對民國時期上海許多出版機構(gòu)的始末時間、經(jīng)營地點、負責(zé)人及其沿革情況作了匯總與考訂。最后,總結(jié)出了民國時期上海民營出版機構(gòu)發(fā)展的經(jīng)驗和教訓(xùn),并提出相應(yīng)的建議,以期為當前民營出版業(yè)的發(fā)展提供借鑒。 正文部分共有五章,第一章為出版生態(tài)學(xué)的基本概念,首先介紹“生態(tài)”、“出版生態(tài)”的概念,然后對出版生態(tài)位規(guī)律進行解讀。這一章是本論文研究的理論基礎(chǔ),其余各章節(jié)都是圍繞“出版生態(tài)”這個核心來展開的。 第二章,民國時期上海民營出版機構(gòu)興起的外生態(tài)研究。一是晚清時期上海出版業(yè)的發(fā)展狀況;二是分析民營出版機構(gòu)發(fā)展所處的外部環(huán)境。 第三章,民國時期上海民營出版機構(gòu)的內(nèi)生態(tài)研究。首先回顧近現(xiàn)代出版機構(gòu)的研究情況,然后從民營出版機構(gòu)的多元化、資本組織形式的多樣化、產(chǎn)業(yè)經(jīng)營的立體化三個方面對其進行總體分析,最后從選題策劃競爭、編輯印刷質(zhì)量競爭、營銷宣傳競爭三個方面論述出版機構(gòu)的運作和競爭環(huán)境。 第四章,民國時期上海民營出版機構(gòu)的生態(tài)位分析。從民國上海經(jīng)濟發(fā)展數(shù)據(jù)、民營出版機構(gòu)發(fā)展數(shù)據(jù)兩個方面來比較分析,論述了當時全國出版業(yè)發(fā)展的整體概況,指出民營出版業(yè)在全國出版業(yè)中的位置,并證明民營出版業(yè)成為國民經(jīng)濟的重要門類這一事實。 第五章,以商務(wù)、中華為代表的民營出版機構(gòu)的崛起。從其之所以能夠在眾多出版機構(gòu)中崛起的原因入手,闡述其生存發(fā)展的策略和出版特色。 最后結(jié)語,從經(jīng)營管理方面、歷史層面、生存意識方面等內(nèi)容進行總結(jié),指出其對當前出版業(yè)發(fā)展的重要意義。
[Abstract]:This study takes the survival and development of private publishing institutions in Shanghai during the period of the Republic of China as the research topic, on the basis of extensive literature research. Based on the theories of publishing ecology and management, the survival and development of private publishing institutions in Shanghai during the period of the Republic of China are studied systematically, including quantitative and qualitative investigation. Through the study of the external ecology, internal ecology and ecological niche of the rise of private publishing institutions in Shanghai during the period of the Republic of China, this paper clearly reveals the dynamic factors and development track of the rise of private publishing institutions in Shanghai during the period of the Republic of China. On the basis of detailed historical data, this paper summarizes the time, business location, responsible person and its evolution of many publishing institutions in Shanghai during the period of the Republic of China. Finally, this paper summarizes the experiences and lessons of the development of private publishing institutions in Shanghai during the period of the Republic of China, and puts forward corresponding suggestions in order to provide reference for the development of the private publishing industry at present. There are five chapters in the text. The first chapter is the basic concept of publishing ecology. Firstly, the concepts of "ecology" and "publishing ecology" are introduced, and then the laws of publishing niche are interpreted. This chapter is the theoretical basis of this paper, and the other chapters are centered around the core of Publishing Ecology. Chapter II, the rise of private publishing institutions in Shanghai during the Republic of China outside the ecological study. One is the development of Shanghai publishing industry in the late Qing Dynasty, the other is the analysis of the external environment in which the private publishing institutions are developing. The third chapter, the study of the internal ecology of the private publishing institutions in Shanghai during the period of the Republic of China. First of all, it reviews the research situation of modern publishing institutions, then analyzes it from three aspects: the diversification of private publishing institutions, the diversification of capital organization forms, the three-dimensional management of industry, and finally, from the point of view of topics, planning and competition, This paper discusses the operation and competitive environment of publishing institutions from three aspects: competition of editing and printing quality and competition of marketing propaganda. Chapter four, the niche analysis of private publishing institutions in Shanghai during the Republic of China. This paper compares and analyzes the economic development data of Shanghai and the development data of private publishing institutions in the Republic of China, discusses the overall situation of the development of the national publishing industry at that time, and points out the position of the private publishing industry in the national publishing industry. And prove the fact that the private publishing industry has become an important category of the national economy. Chapter five, the rise of private publishing institutions represented by business and China. Starting from the reason why it can rise in many publishing institutions, this paper expounds its survival and development strategy and publishing characteristics. Finally, the conclusion summarizes the aspects of management, history and survival consciousness, and points out its significance to the development of current publishing industry.
【學(xué)位授予單位】：北京印刷學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G239.29

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本文編號：2285649